Tobacco in Latvia

Abstract
Over the review period, volume sales of cigarettes were on the decline as consumers are becoming more health-conscious. The COVID-19 pandemic temporarily reversed this downwards trend. Tighter border controls during 2020 and 2021 resulted in a double-digit decline of illicit trade to the benefit of retail sales. Fine cut tobacco and cigarillos continued to grow in 2021 as a cheaper alternative to cigarettes during a time of increasing price-conscious behaviour.

Euromonitor International's Tobacco in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tobacco in Latvia

List Of Contents And Tables

TOBACCO IN LATVIA
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens etc)
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in illicit trade benefits retail sales of cigarettes
Challenges remain, including escalating prices and rising health consciousness
Philip Morris maintains its lead in 2021
PROSPECTS AND OPPORTUNITIES
Health and financial worries to impact future sales
Cross-border trade to resume again
Restrictive regulations
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2016-2021
Table 11 Sales of Cigarettes by Category: Value 2016-2021
Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth of fine cut tobacco as a cheaper alternative to cigarettes
Reduced availability and high prices impact cigars and cigarillos
Philip Morris Latvia SIA leads cigarillos, while Cuban offerings continue to dominate cigars due to their heritage appeal
PROSPECTS AND OPPORTUNITIES
Health and wellness trend set to impact future sales
Fine cut tobacco to benefit from increased price-conscious behaviour
Players in pipe tobacco will have to invest in products to attract younger consumers
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 36 Sales of Cigars by Size: % Volume 2016-2021
Table 37 Sales of Cigarillos by Price Platform 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales growth in heated tobacco slows down in 2021
Switch from menthol cigarettes to e-vapour and heated tobacco products ensures growth
Philip Morris dominates heated tobacco, being the entry player onto the landscape
PROSPECTS AND OPPORTUNITIES
Adapted consumer buying habits, health concerns and innovation to fuel growth
Positive prospects for new disposable e-vapour sticks
Competition set to grow in the heated tobacco category
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 57 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2018-2021
Table 59 Sales of Heated Tobacco: Volume 2016-2021
Table 60 Sales of Heated Tobacco: % Volume Growth 2019-2021
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 63 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 64 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 70 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 72 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 75 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026