Gum in Poland

Abstract
As gum is typically bought on impulse, the lower frequency with which consumers have visited physical shops during the pandemic has been the main cause of the category’s poor performance. The mandatory closure of foodservice outlets and many small grocers has further made regular purchases of gum difficult and unnecessary as customers have not been eating out or socialising as often, creating less need for freshening their breath. The wearing of face masks in public areas also contributed to the...

Euromonitor International's Gum in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Gum in Poland

List Of Contents And Tables

GUM IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand decline continues due to reduced disposable income
Unit price inflation reverses the negative value growth trend for bubble gum
Extra/Orbit sponsors e-sports to maintain high brand exposure and boost sales
PROSPECTS AND OPPORTUNITIES
Low volume growth expected despite resumption of pre-pandemic lives
Decline in smoking prevalence reduces need for breath-freshening gum
Wrigley to retain category leadership with few new innovations expected
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2017-2022
Table 2 Sales of Gum by Category: Value 2017-2022
Table 3 Sales of Gum by Category: % Volume Growth 2017-2022
Table 4 Sales of Gum by Category: % Value Growth 2017-2022
Table 5 Sales of Gum by Flavour: Rankings 2017-2022
Table 6 NBO Company Shares of Gum: % Value 2018-2022
Table 7 LBN Brand Shares of Gum: % Value 2019-2022
Table 8 Distribution of Gum by Format: % Value 2017-2022
Table 9 Forecast Sales of Gum by Category: Volume 2022-2027
Table 10 Forecast Sales of Gum by Category: Value 2022-2027
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Gum by Category: % Value Growth 2022-2027
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
SNACKS IN POLAND
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2017-2022
Table 14 Sales of Snacks by Category: Value 2017-2022
Table 15 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 16 Sales of Snacks by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Snacks: % Value 2018-2022
Table 18 LBN Brand Shares of Snacks: % Value 2019-2022
Table 19 Penetration of Private Label by Category: % Value 2017-2022
Table 20 Distribution of Snacks by Format: % Value 2017-2022
Table 21 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 22 Forecast Sales of Snacks by Category: Value 2022-2027
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources