Mobile Phones in Spain

Abstract
Smartphone ownership in Spain is now close to universal – at least among those aged between 15 and 65 years – with more mobile lines than people in 2022. As a result, replacement purchases now account for the bulk of demand. However, retail constant value sales of smartphones saw a notable decline during 2022, as mounting inflationary pressure made a growing number of local consumers more price sensitive and opt for cheaper models. This is reflected in the fact that Chinese player Xiaomi has ove...

Euromonitor International's Mobile Phones in Spain report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Mobile Phones in Spain

List Of Contents And Tables

MOBILE PHONES IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressure makes consumers more price sensitive
Refurbished smartphones grow in popularity, but some remain reluctant
Android dominates due to its affordability, but many are prepared to pay a premium for the iPhone experience
PROSPECTS AND OPPORTUNITIES
A decline in unit pricing and the growing popularity of refurbished models will undermine retail constant value sales
Feature phones will continue to slide towards obsolescence
E-commerce could overtake appliances and electronics specialists as the leading distribution channel
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2017-2022
Table 2 Sales of Mobile Phones by Category: Value 2017-2022
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 4 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 6 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 10 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
CONSUMER ELECTRONICS IN SPAIN
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources