Rtds in Sweden

Abstract
RTDs tends to be mainly comprised of sweet flavours which appeal to younger adults, but players have seen a gradual shift in demand in line with global trends whereby RTDs is expanding in terms of offering a greater variety of dry options such as hard seltzers or “hard soda”. Demand for hard seltzers is growing fast, but it is not seeing the boom like in certain other international markets like the US. The COVID-19 may be partially behind the slower than expected development, with the convenienc...

Euromonitor International's RTDs in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Rtds in Sweden

List Of Contents And Tables

RTDS IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hard seltzers on the rise thanks to light and refreshing taste
Halmstad Crush continues to win over locals
On-trade sales return to growth to the detriment of off-trade sales
PROSPECTS AND OPPORTUNITIES
Quick recovery projected for RTDs as Sweden lifts its border restrictions
Lower alcohol options predicted to find favour among younger consumers
Premiumisation and “Hard Tea” two trends to look out for over the forecast period
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2016-2021
Table 2 Sales of RTDs by Category: Total Value 2016-2021
Table 3 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 4 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 10 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 11 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 12 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 13 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN SWEDEN
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources