Baked Goods in Malaysia

Abstract
Baked goods, such as packaged leavened bread, packaged cakes and packaged pastries, continue to be perceived as essential foods by Malaysian consumers and treated as convenient and affordable breakfast meals or consumed during tea breaks. As a result, demand has remained stable in 2022. The low disposable income levels due to the COVID-19 crisis, alongside ongoing job insecurity, are driving price sensitivity and thus sales for lower-priced variants – such as packaged over fresh produce. Further...

Euromonitor International's Baked Goods in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Baked Goods in Malaysia
November 2022

List Of Contents And Tables

BAKED GOODS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bread, cakes and pastries demand remains stable in 2022
Domestic manufacturers continue to enjoy robust growth in 2022
New rivals help to stimulate demand for baked goods in 2022
PROSPECTS AND OPPORTUNITIES
Consumers are expected to consume more baked goods over the forecast period
Manufacturers are likely to introduce new variants, but with a leaner offer in grocery retailers
Players are predicted to expand distribution to convenience stores and forecourt retailers
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2017-2022
Table 2 Sales of Baked Goods by Category: Value 2017-2022
Table 3 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 4 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 6 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 7 Distribution of Baked Goods by Format: % Value 2017-2022
Table 8 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 9 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
STAPLE FOODS IN MALAYSIA
EXECUTIVE SUMMARY
Staple foods in 2022: Inflation and national conflict drive price hikes and cost pressure to manufacturers
The easing of movement restrictions boosts foodservice demand in 2022
Players implement various strategies to retain foothold in 2022
Physical stores gain traction, while retail e-commerce grows moderately in 2022
Players are predicted to offer leaner product ranges, expand distribution and organise seasonal marketing campaigns over the forecast period
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2017-2022
Table 13 Sales of Staple Foods by Category: Value 2017-2022
Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 18 Penetration of Private Label by Category: % Value 2017-2022
Table 19 Distribution of Staple Foods by Format: % Value 2017-2022
Table 20 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 21 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources