Carbonates in Italy

Abstract
Amid significant price hikes, due mainly to global inflationary pressures, demand for carbonates in the off-trade channel fell overall in 2022. Carbonates is a category that is vulnerable to fluctuations in the economy, as these products are deemed as non-essential. Growth was further impacted by concerns over the health risks of consuming high quantities of sugary drinks, which facilitated a shift towards perceived healthier alternatives, such as RTD tea, water and juice, as well as those offer...

Euromonitor International's Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Carbonates in Italy
November 2022

List Of Contents And Tables

CARBONATES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade sales fall in 2022, following a return to pre-pandemic lifestyles, with on-trade volumes on the rise
Health concerns fuel investment in reduced sugar and caffeine free options
Tonics and mixers benefit from cocktail boom
PROSPECTS AND OPPORTUNITIES
Marginal growth expected for carbonates, in view of rising health concerns
Rise in out-of-home consumption to hamper off-trade sales
Discounters to benefit from ongoing economic uncertainty, while e-commerce makes further strides
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 5 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 6 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Italy
DISCLAIMER
SOURCES
Summary 1 Research Sources