Concentrates in Italy

Abstract
Liquid concentrates have a strong tradition in Italy, especially when it comes to summer drinks. Indeed, flavours such as mint and almond represent classic Italian non-alcoholic refreshments. However, over the review period, the health and wellness trend led to a shift towards beverages with a higher nutritional value and lower levels of added sugar, especially amongst millennial and Generation Z consumers. Liquid concentrates also suffered from increased competition from RTD tea and energy drin...

Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Concentrates in Italy
November 2022

List Of Contents And Tables

CONCENTRATES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Liquid concentrates continue to suffer from old-fashioned image and fail to capture attention of younger consumers
Iced tea remains most option, amid increasing competition from other soft drinks
Fabbri consolidates leadership with new product launches, with a focus on healthier options and more exotic flavours
PROSPECTS AND OPPORTUNITIES
Concentrates to regain dynamism over the forecast period, boosted by the mixology trends in foodservice channels
Ingrained RTD tea habit mounts a serious challenge to concentrates
SodaStream machines circumvent issues packaging issues arising from plastic tax
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 3 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Italy
DISCLAIMER
SOURCES
Summary 2 Research Sources