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Consumer Lifestyles in Saudi Arabia

Consumer Lifestyles in Saudi Arabia

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Saudi Arabia.

Euromonitor's Consumer Lifestyles in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Consumer landscape in Saudi Arabia 2022
Life priorities
Saudis are less concerned about time for themselves compared to global cohorts
Time with friends is ranked a higher priority than the global average
Consumers like to stand out from the crowd and be distinct from others
Millennials more focused on their perceived status than other generations are
Consumers research the products they consume and are willing to engage with brands
Gen Z not as engaged with brands as other generations are
Home life
Saudis are more engaged in home-based activities compared to their global cohorts
Exercise is a regular home activity for middle cohorts
Gen Z appreciate smart home functionality more than other generations do
Eating habits
Preference for all meal types, except home-cooked, well above average
Most influential food feature for Saudi consumers is organic
Saudis tend to skip breakfast at the weekend but enjoy more snacks
Less than a third of consumers eat their meals at the same time each day
Working life
Work-life balance is considered the top work-related priority
Gen Z have bigger aspirations than other cohorts to work for themselves
Gen Z more focused on earning a high salary
Expectations to work on contract or freelance in future higher than global average
Over a quarter of Gen Z expect to work from home in the future
Leisure habits
All generations frequently meet up with friends online
Saudis enjoy a varied schedule of leisure activities with shopping at the top of the list
Generation X more likely to go to sporting events than other cohorts
Domestic trips over the previous 12 months surge
Travellers prefer all-inclusive hotels and resorts and look for convenient travel options
Gen X more concerned about convenient travel options
Health and wellness
Over half of female consumers take health supplements/vitamins almost every day
Jogging and running undertaken by 40% of respondents at least 1-2 times a week
Millennials are the most avid cyclists
Consumers more active in most stress-reduction activities than global average
Gen X more likely to use sleep aids for stress reduction than other cohorts
Sustainable living
Over 70% are worried about climate change
Millennials ahead of other cohorts in their efforts to have a positive impact on the planet
Gen Z stepping up their efforts to have a more positive impact on the environment
Consumers more likely to buy products from purpose-driven brands than global average
Saudi consumers more likely to buy from companies and brands that support their ethos
Gen X more likely to donate to causes that support their values
Shopping habits
Saudis shop where they can have personalised/tailored experiences and find niche brands
Gen X have stronger shopping attitudes and preferences than other generations
Consumers rely more on their social media network for recommendations than globally
Gen Z far more focused on friends and family recommendations than other cohorts are
Consumers are motivated most by the enjoyment factor than other subscription attributes
Baby Boomers more motivated by friends and family to use subscription services
Innovative store experiences appeal more to Saudi consumers than global average
Generation Z more motivated to shop in-store to see and try before purchase
Best price not a big motivator to buy products online—convenience is more important
Gen Z shop online for the ability to order from anywhere at any time
Spending habits
Intentions to increase spending on health and wellness top the agenda
Younger cohorts expect to save more money over the next 12 months
Saudis are much more actively engaged online than their global counterparts
Targeted advertising considered an invasion of privacy more among Gen X and Millennials
Saudi consumers have higher ownership of gaming systems than global average
High levels of ownership of smartwatches and fitness wearables compared to global cohorts
Saudis use AR/VR far more than global average to enhance their shopping experience
Younger cohorts are highly active on social networking sites

Report Title: Consumer Lifestyles in Saudi Arabia

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