Consumer Values and Behaviour in Chile

Abstract
This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchasing and consumption habits in Chile.


Euromonitor's Consumer Values and Behaviour in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
Consumer values and behaviour in Chile
Consumers have a lower preference for branded goods over non-branded
All generations like to try new products and services
Millennials have most faith in the value of their long-term investments
Chileans have an optimistic outlook on their future
Outlook on a shift to more in-person activities on a par with global counterparts
Younger cohorts have a more positive outlook than older generations
Chileans do not feel as strongly as global counterparts that the world will be safer in future
Nearly half believe that climate change will have a greater impact in future than it does now
All generations have similar outlook on the future impact of climate change
Connecting with friends and family virtually is the most frequent home-based activity
Energy efficiency is a key home feature for over a third of Chileans
Desire for outside space much higher than global average
Home-cooked food is the top choice for consumers
High percentage of household members do not do the cooking
No time to cook biggest barrier for Millennials and Generation X
Healthy ingredients key dietary requirement
A job that offers a strong work-life balance ranks above home working
Job security is a top work priority above earning a high salary
Nearly 70% want to find ways to simplify their lives
Younger cohorts socialise more online than older generations
Shopping and going to the cinema are more popular leisure activities
Millennials are the most avid leisure shoppers
Cycling and running popular regular exercise activities
Millennials are the most active exercisers
Meditation most popular stress relief activity across all generations
Over two thirds worried about climate change
Reducing the use of plastics is a top environmental concern
Using sustainable packaging is a top green activity in Chile, especially for Boomers
Consumers are community-minded and share their opinions on media
Price-conscious consumers like to find bargains
Gen X would rather buy less to afford higher quality products
Consumers are willing to buy previously-owned items
Baby Boomers are tightening their belts and only buying essential items
Over 50% still prefer to buy beauty, personal and healthcare items in-store
Millennials use their smartphones more to make purchases
Fewer consumers expect to decrease spending on their health and wellness
Gen Z expect to increase their spending on all categories, especially education and travel
Chileans have low expectations of increasing their overall spending
Only 20% of consumers freely share their personal information online
Millennials prefer to communicate online
Chileans enjoy engaging with companies’/brands’ social media posts
Over 30% of Millennials have purchased an item via social media in previous 6 months
Mobile banking is the most frequently accessed service
Middle cohorts use their phones more often for in-store payments