Hot Drinks in Belgium

Abstract
Hot drinks will see decreasing retail consumption in 2022 as consumers are increasingly returning to their workplaces and spending more time outside the home. As such, there are fewer opportunities for them to make hot drinks in the comfort of their own homes. Nevertheless, given that more people continue to work remotely (or on a hybrid-basis) than before the pandemic, the retail volume channel remains larger in 2022 than it was in 2019. Retail value sales will nevertheless continue increasing...

Euromonitor International's Hot Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Hot Drinks in Belgium
November 2022

List Of Contents And Tables

HOT DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less time at home and transition to coffee pods accelerates retail volume sales decline
Polarisation of the category as lower-income consumers trade down and affluent consumers purchase premium
Foodservice players launch new strategies to aid sales recovery
PROSPECTS AND OPPORTUNITIES
Decreased retail volume sales expected as consumers spend more time out-of-home and take part in cross-border shopping
Consumers set to increasingly choose higher-quality coffee options, widening the gap between fresh and instant coffee
Sustainability will become increasingly important as coffee manufacturers strive to improve their image
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2017-2022
Table 27 Retail Sales of Coffee by Category: Value 2017-2022
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 29 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
Table 31 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 32 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 34 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
TEA IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales continue to fall with tea remaining far less popular than coffee in Belgium
Switch to herbal tea continues thanks to immunity-boosting health properties of such drinks
Organic trend leads to greater premiumisation as consumers increasingly purchase via specialist stores
PROSPECTS AND OPPORTUNITIES
Penetration is expected to decline over the forecast period
Cold infusions expected to see greater interest due to greater number of consumption occasions
Premiumisation trend to boost interest in loose tea and tea pods
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2017-2022
Table 38 Retail Sales of Tea by Category: Value 2017-2022
Table 39 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 40 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 41 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 42 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 43 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
OTHER HOT DRINKS IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Other hot drinks sees declining consumption due to unhealthy image
Category remains small due to continued marketing inactivity
Nestlé Belgilux maintains its clear lead, with a wide portfolio of active brands in several categories
PROSPECTS AND OPPORTUNITIES
Retail volume sales will remain in decline due to concerns around high sugar content
Other hot drinks to remain a niche category with limited investment
Foodservice sales will not make a full recovery as consumers spend less on out-of-home food and beverages
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027