Jewellery in Thailand

Abstract
One of the most important impacts of the Coronavirus (COVID-19) pandemic on Thai society during 2020 and 2021 was the increasing interest that consumers paid to the internet and digital communications. In particular, social media became an increasingly important way to stay in touch with the outside world among consumers practising social distancing and home seclusion. For owners of jewellery brands, this meant that it became increasingly important to communicate directly with consumers via soci...

Euromonitor International's Jewelleryin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Jewellery in Thailand
November 2022

List Of Contents And Tables

JEWELLERY IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Jewellery businesses shift online for marketing purposes
Players continue to try the pique the interest of still cautious consumers
Use of brand ambassadors and influencers to refresh brand image
PROSPECTS AND OPPORTUNITIES
Lab-grown diamonds may gain popularity as more affordable and eco-friendly alternatives
Brand collaborations and gifting occasions offer ways to reach new and existing consumers
Digitalisation opens up marketing and sales opportunities
CATEGORY DATA
Table 1 Sales of Jewellery by Category: Volume 2017-2022
Table 2 Sales of Jewellery by Category: Value 2017-2022
Table 3 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 4 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 5 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 6 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 7 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 8 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 9 NBO Company Shares of Jewellery: % Value 2018-2022
Table 10 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 11 Distribution of Jewellery by Format: % Value 2017-2022
Table 12 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 13 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN THAILAND
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2017-2022
Table 17 Sales of Personal Accessories by Category: Value 2017-2022
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 19 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 21 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 22 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 24 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources