Megatrends in Saudi Arabia

Abstract
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Saudi Arabia.

Euromonitor's Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Coffee ordering platform COFE expands in Saudi Arabia with acquisition of Kaffeen
Saudis are among the world’s most prolific users of mobile apps
Data protection is a growing concern
Gen X are the most willing to share their personal information
Family and friends are the most trusted source of information
Consumers are keen to get back to real-life activities
Experience more
Saudi National Day celebrations enter the metaverse
Saudi consumers embrace all kinds of experience
The pandemic drove more consumers to socialise online
Holidaymakers prioritise all-inclusive hotels and resorts and immersion in local culture
Gen Z are the most eager to resume face-to-face activities
Middle class reset
BNPL platform Tamara enables customers to delay payments and collect rewards
Middle-class consumers seek exclusive items
Consumers are starting to embrace the circular economy
Saudis are less likely than their global peers to be cutting down on spending
Premiumisation
New hospitality brand The Boutique Group to convert iconic palaces into luxury hotels
Most consumers yearn for a simpler life
Shoppers are dedicated to researching products before buying
Quality is an important factor in purchasing choice
Shifting market frontiers
Anghami’s localisation strategy keeps it ahead of other music streaming platforms
Saudi Arabia’s strong expat community drives demand for international products
Gen X are most keen to support local business
Shopping reinvented
Last mile app Nana Direct promises 15-minute delivery of convenience items
E- and m-commerce have become the dominant forms of shopping across all categories
Shoppers enjoy engaging with brands online
Gen X are the most likely to interact with companies on social media
Sustainable living
Red Sea Farms provides locally-grown produce for in-flight and airport meals
Consumers are eager to provide for those in need
Saudis are paying more attention to ethical practices
Recyclable and biodegradable packaging is considered to be the most sustainable
Wellness
Saudi Prince partners with chef to launch plant-based menu for Four Seasons Hotel
Gen X are the most health-focused cohort
The use of sleep aids tops the list of mental wellbeing activities
Saudi consumers have embraced health tech
Consumers continue to take health and safety precautions outside of the home