Personal Accessories in Thailand

Abstract
All categories of personal accessories registered a slump in retail volume and current value sales in the wake of the Coronavirus (COVID-19) pandemic in 2020. Bags and luggage suffered as lockdowns and home seclusion led to remote working and distance learning, strict travel bans and restrictions and few opportunities for socialisation. Similarly, stay-at-home lifestyles reduced the need or opportunities to wear jewellery or watches, which dampened demand severely. While consumers continued to w...

Euromonitor International's Personal Accessoriesin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Personal Accessories in Thailand
November 2022

List Of Contents And Tables

PERSONAL ACCESSORIES IN THAILAND
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 6 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brands respond to the shift towards e-commerce by focusing on online marketing
Buy Now Pay Later Payment (BNPL) continues to grow in popularity
Recovery of the economy with the rebound in tourism boosts bags and luggage
PROSPECTS AND OPPORTUNITIES
Collaborations and exclusivity to grow as key concepts
Brand owners tap into the growing consumer interest in sustainability
E-commerce is becoming more than a sales channel in bags and luggage
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 13 Sales of Bags and Luggage by Category: Value 2017-2022
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 16 Sales of Luggage by Type: % Value 2017-2022
Table 17 NBO Company Shares of Bags and Luggage: % Value 2018-2022
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2019-2022
Table 19 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027
JEWELLERY IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Jewellery businesses shift online for marketing purposes
Players continue to try the pique the interest of still cautious consumers
Use of brand ambassadors and influencers to refresh brand image
PROSPECTS AND OPPORTUNITIES
Lab-grown diamonds may gain popularity as more affordable and eco-friendly alternatives
Brand collaborations and gifting occasions offer ways to reach new and existing consumers
Digitalisation opens up marketing and sales opportunities
CATEGORY DATA
Table 35 Sales of Jewellery by Category: Volume 2017-2022
Table 36 Sales of Jewellery by Category: Value 2017-2022
Table 37 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 38 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 39 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 40 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 41 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 42 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 43 NBO Company Shares of Jewellery: % Value 2018-2022
Table 44 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 45 Distribution of Jewellery by Format: % Value 2017-2022
Table 46 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 47 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 48 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 49 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
TRADITIONAL AND CONNECTED WATCHES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing interest in pre-owned and “homage” watches
Shortages of super luxury watches due to disrupted production lead to spikes in prices
Players use special collections and ambassadors to build brands
PROSPECTS AND OPPORTUNITIES
Expos and higher investments in e-commerce to grow the importance of Thailand as a watch market
The sustainability trend penetrates watches
New launches by traditional players to compete with rapidly developing offer of smart watches
CATEGORY DATA
Table 50 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 51 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 52 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 53 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 54 Sales of Traditional Watches by Type: Volume 2017-2022
Table 55 Sales of Traditional Watches by Type: Value 2017-2022
Table 56 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
Table 57 Sales of Traditional Watches by Type: % Value Growth 2017-2022
Table 58 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 59 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 60 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 61 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 62 Sales of Connected Watches by Type: Volume 2017-2022
Table 63 Sales of Connected Watches by Type: Value 2017-2022
Table 64 Sales of Connected Watches by Type: % Volume Growth 2017-2022
Table 65 Sales of Connected Watches by Type: % Value Growth 2017-2022
Table 66 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 67 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 68 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 69 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 70 Distribution of Traditional Watches: % Value 2017-2022
Table 71 Distribution of Connected Watches: % Value 2017-2022
Table 72 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 73 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 74 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 76 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
Table 77 Forecast Sales of Traditional Watches by Type: Value 2022-2027
Table 78 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
Table 79 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
Table 80 Forecast Sales of Connected Watches by Type: Volume 2022-2027
Table 81 Forecast Sales of Connected Watches by Type: Value 2022-2027
Table 82 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
Table 83 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027
WRITING INSTRUMENTS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
The demand for writing instruments improves as pandemic measures ease
Aggressive and innovative promotional campaigns continue to boost sales of writing instruments
Retailers and players look to a more integrated approach to distribution and communication
PROSPECTS AND OPPORTUNITIES
Innovation and limited editions set to continue to foster interest in writing instruments
Players are required to keep pace with changing lifestyles to maintain relevance and interest
A more integrated approach to retailing is set to be consolidated in writing instruments
CATEGORY DATA
Table 24 Sales of Writing Instruments by Category: Volume 2017-2022
Table 25 Sales of Writing Instruments by Category: Value 2017-2022
Table 26 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 27 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 29 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 30 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 31 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 32 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 33 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027