Personal Accessories in Turkey

Abstract
While personal accessories are expected to register high double-digit current value growth, constant value growth is expected to be much more moderate. The reason for such high current value growth is that Turkey has one of the highest inflation rates in the world in 2022, with fears it could even reach triple digits, as it already has for products such as jewellery. Also, unlike most other countries, this soaring inflation had already been triggered prior to the energy crisis arising from the w...

Euromonitor International's Personal Accessoriesin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Personal Accessories in Turkey
November 2022

List Of Contents And Tables

PERSONAL ACCESSORIES IN TURKEY
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 6 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth in 2022 driven by return of tourists
Local brands benefit from weakness of Turkish lira
E-commerce continues to grow at pace
PROSPECTS AND OPPORTUNITIES
Second-hand market a threat to value sales
Online value sales continue to grow over forecast period
Younger generation look for a greener positioning
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 13 Sales of Bags and Luggage by Category: Value 2017-2022
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 16 Sales of Luggage by Type: % Value 2017-2022
Table 17 NBO Company Shares of Bags and Luggage: % Value 2018-2022
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2019-2022
Table 19 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027
JEWELLERY IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth in 2022 in spite of spiralling inflation
Status quo remains in 2022
Costume jewellery registers higher growth as limitations imposed on credit cards spend
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
E-commerce continues to grow at pace
Less seasonal trends expected as consumers increasingly price sensitive
CATEGORY DATA
Table 35 Sales of Jewellery by Category: Volume 2017-2022
Table 36 Sales of Jewellery by Category: Value 2017-2022
Table 37 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 38 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 39 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 40 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 41 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 42 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 43 NBO Company Shares of Jewellery: % Value 2018-2022
Table 44 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 45 Distribution of Jewellery by Format: % Value 2017-2022
Table 46 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 47 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 48 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 49 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
TRADITIONAL AND CONNECTED WATCHES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate volume growth in 2022 as spiralling inflation dampens sales
Saat ve Saat consolidates its number one ranking with acquisition of Günsal Saat
More focus on environmentally-friendly products
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Apple Watch becomes leading brand over forecast period
E-commerce continues to grow at pace
CATEGORY DATA
Table 50 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 51 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 52 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 53 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 54 Sales of Traditional Watches by Type: Volume 2017-2022
Table 55 Sales of Traditional Watches by Type: Value 2017-2022
Table 56 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
Table 57 Sales of Traditional Watches by Type: % Value Growth 2017-2022
Table 58 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 59 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 60 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 61 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 62 Sales of Connected Watches by Type: Volume 2017-2022
Table 63 Sales of Connected Watches by Type: Value 2017-2022
Table 64 Sales of Connected Watches by Type: % Volume Growth 2017-2022
Table 65 Sales of Connected Watches by Type: % Value Growth 2017-2022
Table 66 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 67 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 68 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 69 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 70 Distribution of Traditional Watches: % Value 2017-2022
Table 71 Distribution of Connected Watches: % Value 2017-2022
Table 72 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 73 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 74 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 76 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
Table 77 Forecast Sales of Traditional Watches by Type: Value 2022-2027
Table 78 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
Table 79 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
Table 80 Forecast Sales of Connected Watches by Type: Volume 2022-2027
Table 81 Forecast Sales of Connected Watches by Type: Value 2022-2027
Table 82 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
Table 83 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027
WRITING INSTRUMENTS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Muted volume growth in 2022 as spiralling inflation dampens sales
Adel Kalemcilik maintains lead but private label gains some value share
Increasing use of technology, particularly in educational settings, dampens volume demand
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
E-commerce set to gain value share in writing instruments
Supermarkets and hypermarkets gain value share
CATEGORY DATA
Table 24 Sales of Writing Instruments by Category: Volume 2017-2022
Table 25 Sales of Writing Instruments by Category: Value 2017-2022
Table 26 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 27 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 29 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 30 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 31 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 32 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 33 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027