Rice, Pasta and Noodles in Morocco

Abstract
Volume sales in rice, pasta and noodles is seeing modest growth 2022. This is mainly due to the economic recession which has forced low- and middle-income consumers to cut their spending on non-essential, more expensive food, such as noodles. Furthermore, the large lower-income consumer base sees pasta as a luxury product and, therefore, has reverted back to the staple traditional food of bread as a cheap alternative during a time of financial constraint.

Euromonitor International's Rice, Pasta and Noodles in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Rice, Pasta and Noodles in Morocco
November 2022

List Of Contents And Tables

RICE, PASTA AND NOODLES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales modest as low-income consumers switch back to cheaper bread-based diets
Pasta players keep prices to a minimum to broaden appeal to price-sensitive consumers
Sales in noodles limited to urban areas, with a lack of product ranges available
PROSPECTS AND OPPORTUNITIES
Players to tap into increasing polarisation between upper- and lower-income consumers
Pasta and rice to be boosted by growing interest in foreign cuisine
Moroccan players to benefit as they offer lower prices
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 8 NBO Company Shares of Rice: % Value 2018-2022
Table 9 LBN Brand Shares of Rice: % Value 2019-2022
Table 10 NBO Company Shares of Pasta: % Value 2018-2022
Table 11 LBN Brand Shares of Pasta: % Value 2019-2022
Table 12 NBO Company Shares of Noodles: % Value 2018-2022
Table 13 LBN Brand Shares of Noodles: % Value 2019-2022
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 15 Distribution of Rice by Format: % Value 2017-2022
Table 16 Distribution of Pasta by Format: % Value 2017-2022
Table 17 Distribution of Noodles by Format: % Value 2017-2022
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 22 Sales of Staple Foods by Category: Volume 2017-2022
Table 23 Sales of Staple Foods by Category: Value 2017-2022
Table 24 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 25 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 27 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 28 Penetration of Private Label by Category: % Value 2017-2022
Table 29 Distribution of Staple Foods by Format: % Value 2017-2022
Table 30 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 31 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources