RTD Coffee in Italy

Abstract
RTD coffee remained a rather niche category in Italy in 2022. Growth is hampered by the traditional coffee culture in the country, which has existed for the last 150 years. Fresh ground coffee remains the most popular type of coffee, with most Italians being quite conservative in terms of modern coffee innovations, preferring to stick to classic options such as espresso and cappuccino. This preference for fresh ground coffee extends to cold products, with “caffè freddo,” expresso shaken with ice...

Euromonitor International's RTD Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
RTD Coffee in Italy
November 2022

List Of Contents And Tables

RTD COFFEE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deeply engrained coffee culture restricts expansion of RTD coffee
Recovery of international tourism provides boost to on-trade sales, albeit from a low base
Premiumisation drives sales amongst younger consumers, with cold brew coffee leading the way
PROSPECTS AND OPPORTUNITIES
Return to on-the-go consumption to drive sales of RTD coffee, although many soft drinks manufacturers will remain reluctant to enter the category
Coffee shops to drive consumer awareness of RTD coffee
Premiumisation and innovation offer ways to engage young consumers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 2 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Italy
DISCLAIMER
SOURCES
Summary 1 Research Sources