RTD Tea in Italy

Abstract
Before the advent of COVID-19, RTD tea was among the fastest-growing categories in soft drinks in Italy. However, pandemic-related restrictions on consumer movement, an increase in remote working and distance learning, combined with few occasions for out-of-home socialising, had a strong impact on soft drinks designed for on-the-go consumption. Thus, RTD tea witnessed a strong contraction in retail volume and current value sales in 2020, with the closure of foodservice establishments leading to...

Euromonitor International's RTD Tea in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
RTD Tea in Italy
November 2022

List Of Contents And Tables

RTD TEA IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to on-the-go consumption boosts demand for RTD tea in 2022
Younger consumers drive shift towards healthier variants
Leaders continue to innovate with healthier products and more adventurous flavours
PROSPECTS AND OPPORTUNITIES
RTD tea to post solid volume growth over the forecast period
Innovation to focus on reduced sugar and exotically flavoured variants
Growth opportunities for kombucha in line with the health and wellness trend
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 2 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Italy
DISCLAIMER
SOURCES
Summary 1 Research Sources