Personal Accessories in Sweden

Abstract
In 2022, the landscape for personal accessories is set to record positive current value growth, with luxury accessories, namely watches, jewellery and bags, significantly outperforming lower-priced offerings.

Euromonitor International's Personal Accessoriesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Personal Accessories in Sweden
November 2022

List Of Contents And Tables

PERSONAL ACCESSORIES IN SWEDEN
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 6 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
JEWELLERY IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fine jewellery boosts current value growth as players focus on online promotions
Players focus on omnichannel experiences, responding to consumer demands
Many consumers choose local over international offerings in fine jewellery
PROSPECTS AND OPPORTUNITIES
Retailers utilise their digital capabilities to gain share in e-commerce
Sustainable alternatives to precious metals boost current value sales
Contemporary design blends with classic features to evoke Scandinavian minimalism
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2017-2022
Table 70 Sales of Jewellery by Category: Value 2017-2022
Table 71 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 72 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 73 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 74 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 75 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 76 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 77 NBO Company Shares of Jewellery: % Value 2018-2022
Table 78 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 79 Distribution of Jewellery by Format: % Value 2017-2022
Table 80 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 81 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
TRADITIONAL AND CONNECTED WATCHES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digital offerings and the luxury high-end damages mid-range sales
Brick-and-mortar sales increase, yet e-commerce remains a focal point for retailers
Activity watches record a current value decline as consumers opt for smart wearables
PROSPECTS AND OPPORTUNITIES
Players focus on their direct-to-consumer model to boost the brand experience
Pre-owned watches grow through e-commerce, creating competition for newer models
Growing demand for eco-friendly materials drives innovation in the landscape
CATEGORY DATA
Table 12 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 13 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 14 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 15 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 16 Sales of Traditional Watches by Category: Volume 2017-2022
Table 17 Sales of Traditional Watches by Category: Value 2017-2022
Table 18 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 19 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 20 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 21 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 22 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 23 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 24 Sales of Connected Watches by Category: Volume 2017-2022
Table 25 Sales of Connected Watches by Category: Value 2017-2022
Table 26 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 27 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 29 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 30 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 31 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 32 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 33 Distribution of Connected Watches by Format: % Value 2017-2022
Table 34 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 35 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 36 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 37 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 39 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 40 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 43 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 44 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
WRITING INSTRUMENTS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
The opening of offices and schools leads to significant current value growth
Rising price-conscious consumption leads to a decline in impulsive buying
The opening of physical retailers heightens current value sales during 2022
PROSPECTS AND OPPORTUNITIES
Pens continue to lead while pencils struggle to deliver a positive performance
Sustainable paper-less consumption minimises current value growth for writing instruments
Digital activities and sustainable products help Bic to retain its led
CATEGORY DATA
Table 46 Sales of Writing Instruments by Category: Volume 2017-2022
Table 47 Sales of Writing Instruments by Category: Value 2017-2022
Table 48 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 49 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 51 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 52 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 53 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 54 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 55 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
BAGS AND LUGGAGE IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Tourism boosts current values sales for luggage and luxury handbags
Non-luxury struggles while luxury handbags hold the greater current value share
Samsonite slowly recovers, however, Louis Vuitton AB retains its lead
PROSPECTS AND OPPORTUNITIES
Tourism boosts current value sales, as flexible working has a negative impact
Consumers appreciate the long-term use and quality of traditional luxury bags
Contemporary luxury retailers create a strong competitive environment
CATEGORY DATA
Table 57 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 58 Sales of Bags and Luggage by Category: Value 2017-2022
Table 59 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 60 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 61 Sales of Luggage by Type: % Value 2017-2022
Table 62 NBO Company Shares of Bags and Luggage: % Value 2018-2022
Table 63 LBN Brand Shares of Bags and Luggage: % Value 2019-2022
Table 64 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 65 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 66 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 67 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027