Staple Foods in Norway

Abstract
In 2022, staple foods, as a product area, records a slight increase in retail current value sales growth and a decline in retail volume sales growth overall. Retail volume sales of most staple food categories are set to decline. This is mainly because of consumers returning to foodservice and the increase in cross-border trade in 2022. Processed meat and seafood, and rice, pasta and noodles are popular items for Norwegians to purchase on daytrips to Sweden. Moreover, in 2022, many Norwegians ret...

Euromonitor International's Staple Foods in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Staple Foods in Norway
November 2022

List Of Contents And Tables

STAPLE FOODS IN NORWAY
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baked goods volume sales decline as people resume busy lifestyles and spend less time at home
Private label leads bread as grocery retailers remain the preferred shopping channel
The health and wellness trend drives growth but also limits value sales
PROSPECTS AND OPPORTUNITIES
Slowed growth of retail volume sales expected as health trend negatively affects high-calorie categories
Bakeries and artisanal set to gain popularity as consumers exhibit preference for heritage
Growth of e-commerce expected due to convenience; food/drink/tobacco specialists set to recover
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowdown in retail volume growth of breakfast cereals in 2022
Premium and gluten free cereals lead to unit price increases, whilst private label is also interesting to consumers
Lantmännen Cerealia remains dominant whilst private label gains share in ready-to-eat cereals
PROSPECTS AND OPPORTUNITIES
Slowed growth expected despite expected new product developments in muesli and granola and hot cereals
Healthy breakfast cereals set to benefit from growing interest in nutrition
E-commerce expected to grow through convenience trend
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowdown in growth for processed meat and seafood in 2022 as cross-border trade resumes
Meat substitutes boom, appealing to consumers adapting their diets for health and wellness reasons
Processed seafood benefits as manufacturers adapt to attract younger consumers
PROSPECTS AND OPPORTUNITIES
Government initiatives expected to reduce meat and increase seafood consumption
Meat substitutes set for dynamic growth due to rising awareness of health and sustainability issues
Foodservice recovery expected as consumers set to indulge in eating out
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stagnant retail current value growth for processed fruit and vegetables due to resumption of cross-border trade
Added value through premiumisation and health benefits drives value growth
To maintain its leading position, private label imitates branded options
PROSPECTS AND OPPORTUNITIES
Increased home food consumption likely to increase sales despite strong competition from fresh food variants
Innovations set to focus on premiumisation and health benefits, led by private label
Frozen smoothie mixes set grow in popularity as consumers seek healthy convenient options
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rice, pasta and noodles retail volume sales decline as Norwegians prepare fewer meals at home
Health and wellness-positioned pasta becomes the norm in Norway
Manufacturer brands increasingly challenged by private label
PROSPECTS AND OPPORTUNITIES
Plain noodles set to drive growth whilst heavy carb variants will see decreased demand from health-conscious consumers
Quinoa and barley a threat to rice, as consumers increasingly reach for low-calorie and high-protein options
E-commerce set to grow; disruption of instant noodles expected
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 69 NBO Company Shares of Rice: % Value 2018-2022
Table 70 LBN Brand Shares of Rice: % Value 2019-2022
Table 71 NBO Company Shares of Pasta: % Value 2018-2022
Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
Table 73 NBO Company Shares of Noodles: % Value 2018-2022
Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 76 Distribution of Rice by Format: % Value 2017-2022
Table 77 Distribution of Pasta by Format: % Value 2017-2022
Table 78 Distribution of Noodles by Format: % Value 2017-2022
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027