Staple Foods in Thailand

Abstract
During the lockdown periods of the COVID-19 pandemic, consumers in Thailand stocked up on many staple foods and shelf stable foods, thus boosting retail sales during this time. However, following the end of pandemic restrictions and the reopening of foodservice, retail sales declined in turn. That said, sales are once again better-supported in 2022, due to a balance of normalcy resuming in consumers lives and busier, out-of-home lifestyles demanding convenience. Foodservice is also being support...

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Staple Foods in Thailand
November 2022

List Of Contents And Tables

STAPLE FOODS IN THAILAND
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baked goods players face skyrocketing production costs, due to compounded situation
Changes in consumption patterns appear in a post-pandemic landscape
President Bakery maintains overall lead and top place in bread, whilst brand Le Pan benefits from the reopening of chain stores
PROSPECTS AND OPPORTUNITIES
Owned-outlet brands gain popularity in 2022 and look set to rebound strongly
Indulgence trends set to drive developments over the forecast period
Healthier options to gain momentum in post-pandemic Thailand
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales in breakfast cereals supported by a return to busy out-of-home lifestyles and children returning to school
Health and wellness trends boost demand for healthier options
Nestlé maintains top place, with health and wellness trends driving innovations and sales
PROSPECTS AND OPPORTUNITIES
Domestic brands lead muesli and granola, with active product developments and strong promotions
Second-placed local player in children’s breakfast cereals gains shares, thanks to understanding local consumers and offering cheaper prices
Different players target different consumer audiences, from local to global
CATEGORY DATA
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall prices surge due to geopolitical unrest, a rise of global production costs, and a lower volume of pig farming
Plant-based innovations provide opportunities for players to diversify into healthier options
Volume sales in shelf-stable seafood return to pre-pandemic trends, following the stockpiling spikes seen during the pandemic
PROSPECTS AND OPPORTUNITIES
Low- and no-sodium variants become a key point of innovation in shelf stable seafood
Ongoing innovations expected in plant-based meat over the forecast period
Domestic leader Charoen Pokphand Foods will continue to set the pace in developments, thanks to its myriad strengths
CATEGORY DATA
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 39 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price surges caused by global inflation and hikes in logistics costs
Reopening of foodservice and outlets to purchase fresh products places additional downwards pressure on retail sales of processed variants
Domestic players gain more advantages in shelf-stable fruits
PROSPECTS AND OPPORTUNITIES
Local companies will continue to lead, thanks to strong production and promotional efforts
Shelf stable beans remain niche, whilst corn benefits from being used as an ingredient in a wide range of dishes
Fresh alternatives represent growing competition as health awareness increases
CATEGORY DATA
Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price surges in rice caused by supplies issues in addition to geopolitical unrest and global inflation
Instant noodles see price hikes – despite the government’s ban
Recovery in travel and tourism helps to boost sales through foodservice
PROSPECTS AND OPPORTUNITIES
Mama brand enjoys greater margins from new products, to help balance its profit and loss
Rebranded Lotus’s comes with new brand image and growth opportunities
Clear audience targets are set by international and domestic players alike
CATEGORY DATA
Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 68 NBO Company Shares of Rice: % Value 2018-2022
Table 69 LBN Brand Shares of Rice: % Value 2019-2022
Table 70 NBO Company Shares of Pasta: % Value 2018-2022
Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
Table 72 NBO Company Shares of Noodles: % Value 2018-2022
Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 75 Distribution of Rice by Format: % Value 2017-2022
Table 76 Distribution of Pasta by Format: % Value 2017-2022
Table 77 Distribution of Noodles by Format: % Value 2017-2022
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027