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Baked Goods in Kenya

Baked Goods in Kenya

The war in Ukraine had led to an energy crisis, which in return is leading to high inflation. Added to that, a drought in Kenya is having a further effect on food security and livelihoods. In addition, Russia and Ukraine together export more than a quarter of the world’s wheat and this is leading to significant global cost rises for baked goods. However, the full impact of these factors on domestic prices has been cushioned by government subsidies, though this has come at a fiscal cost. As a res...

Euromonitor International's Baked Goods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Baked Goods in Kenya
November 2022

List Of Contents And Tables

BAKED GOODS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate volume growth though inflation has dampening effect
Competitive landscape becoming more consolidated
Increased health-consciousness having impact on baked goods
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Industrial players look to differentiate themselves with value-added benefits
Alternatives to wheat bread expected to help keep prices down during the forecast period
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2017-2022
Table 2 Sales of Baked Goods by Category: Value 2017-2022
Table 3 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 4 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 6 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 7 Distribution of Baked Goods by Format: % Value 2017-2022
Table 8 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 9 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2017-2022
Table 13 Sales of Staple Foods by Category: Value 2017-2022
Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 18 Distribution of Staple Foods by Format: % Value 2017-2022
Table 19 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 20 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 21 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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