Breakfast Cereals in the Netherlands

Abstract
Hot cereals witnessed increasingly rapid retail volume and current value growth over the review period with more women, in particular, opting for these perceived healthier breakfast cereals. Hot cereals, such as porridge and other oat-based options, are increasingly gaining consumers’ attention in line with the growing health trend in the country. Moreover, the preoccupation with health was accelerated by the global pandemic, with more consumers looking to healthier breakfast habits to improve t...

Euromonitor International's Breakfast Cereals in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Breakfast Cereals in the Netherlands
November 2022

List Of Contents And Tables

BREAKFAST CEREALS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hot cereals benefits from strong health trend as consumers seek warm, nutritious and filling breakfast options to which new industry players are responding
Granola benefits from broader consumption moments other than breakfast
Healthy and fun new variants launched in children’s breakfast cereals with the health trend also stimulating sales for Bolletje and Eat Natural
PROSPECTS AND OPPORTUNITIES
Despite demand for convenience the high sugar content in some breakfast cereals is forcing industry players to react
Healthy developments in hot cereals with industry players highlighting these product attributes through changes in their packaging
Private label continues to grow in importance as retailers develop their ranges of healthier and more premium offerings including products for food intolerance
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
STAPLE FOODS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2017-2022
Table 13 Sales of Staple Foods by Category: Value 2017-2022
Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 18 Penetration of Private Label by Category: % Value 2017-2022
Table 19 Distribution of Staple Foods by Format: % Value 2017-2022
Table 20 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 21 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources