Staple Foods in Estonia

Abstract
In 2022, demand for staple foods has declined as unit prices have soared. Retail volume sales have been under pressure for much of the review period but surging production costs and rising inflation in 2022 have forced prices up, resulting in double-digit current value growth. Nonetheless, the trend towards healthy eating and cooking at home is having a positive effect on staple foods in Estonia. Breakfast cereals and processed fruit and vegetables are showing the highest growth in 2022 as these...

Euromonitor International's Staple Foods in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Staple Foods in Estonia
November 2022

List Of Contents And Tables

STAPLE FOODS IN ESTONIA
EXECUTIVE SUMMARY
Staple foods in 2021: healthy food contributes staples
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2016-2021
Table 2 Sales of Staple Foods by Category: Value 2016-2021
Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Staple Foods by Format: % Value 2016-2021
Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Packaged flat bread sees growth as consumers switch to healthier formats
Frozen baked goods grow in demand
Eesti Pagar AS leads the category
PROSPECTS AND OPPORTUNITIES
Frozen cakes, sweet pies and tarts will demonstrate strong growth
Rising demand for packaged flat bread
Frozen baked goods face a positive outlook
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2016-2021
Table 14 Sales of Baked Goods by Category: Value 2016-2021
Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Baked Goods: % Value 2017-2021
Table 18 LBN Brand Shares of Baked Goods: % Value 2018-2021
Table 19 Distribution of Baked Goods by Format: % Value 2016-2021
Table 20 Forecast Sales of Baked Goods by Category: Volume 2021-2026
Table 21 Forecast Sales of Baked Goods by Category: Value 2021-2026
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026
BREAKFAST CEREALS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Children's breakfast cereals help children get used to dairy products
Healthy food trend drives category development
Balti Veski AS led the market with growing trend
PROSPECTS AND OPPORTUNITIES
Easy-to-prepare family breakfasts maintain a positive trend
Children’s breakfast cereals will retain its popularity
Sports lifestyle contributes to development of foodservice
CATEGORY DATA
Table 24 Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 25 Sales of Breakfast Cereals by Category: Value 2016-2021
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
Table 30 Distribution of Breakfast Cereals by Format: % Value 2016-2021
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vegetarianism drives shift to meat alternatives
Healthy eating stimulates development of chilled processed poultry
New Fitness series products helps HKScan Estonia to maintain leadership
PROSPECTS AND OPPORTUNITIES
Expansion of chilled processed poultry in marinades
Rising numbers of non-meat eaters will support sales
Chilled processed seafood is popular appetiser in foodservice
CATEGORY DATA
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
Table 40 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
Table 41 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026
PROCESSED FRUIT AND VEGETABLES IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers seek seasonal vegetables all year round
Popularity of home baking contributes to category growth
Premia Tallinna Külmhoone AS leads thanks to affordable pricing
PROSPECTS AND OPPORTUNITIES
Reduction in home canning will stimulate demand for frozen fruit
New vegetable mixes to contribute to category development
Frozen fruit will be popular in foodservice
CATEGORY DATA
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021
Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026
Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026
RICE, PASTA AND NOODLES IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Expanding range of sauces contributes to pasta growth
Japanese home cooking contributes to rice sales growth
Industria Agricola Carredana SA de CV leads rice category
PROSPECTS AND OPPORTUNITIES
Growing popularity of Italian cuisine will stimulate pasta sales
A wide range of rice in terms of calories will increase the target market audience
Popularity of Asian cuisine promotes development of foodservice
CATEGORY DATA
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021
Table 61 NBO Company Shares of Rice: % Value 2017-2021
Table 62 LBN Brand Shares of Rice: % Value 2018-2021
Table 63 NBO Company Shares of Pasta: % Value 2017-2021
Table 64 LBN Brand Shares of Pasta: % Value 2018-2021
Table 65 NBO Company Shares of Noodles: % Value 2017-2021
Table 66 LBN Brand Shares of Noodles: % Value 2018-2021
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021
Table 68 Distribution of Rice by Format: % Value 2016-2021
Table 69 Distribution of Pasta by Format: % Value 2016-2021
Table 70 Distribution of Noodles by Format: % Value 2016-2021
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026