Bath and Shower in Austria

Abstract
Most areas of bath and shower remained relatively stable in 2021 with consumers continuing to follow daily hygiene routines, including taking regular baths and showers. In fact, some consumers actually took more care over their hygiene as a result of COVID-19. None more so was this evident than in liquid soap which recorded extraordinary growth in 2020. Following the advice of health experts to wash your hands more frequently to curb the spread of COVID-19 consumers rushed to stockpile supplies...

Euromonitor International's Bath and Shower in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Bath and Shower in Austria
November 2022

List Of Contents And Tables

BATH AND SHOWER IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hygiene concerns increase in the wake of COVID-19 continue to support sales of liquid soap
At-home spa trend and cold weather boost demand for bath additives
Explosion of new players entering the market takes share from the leading players
PROSPECTS AND OPPORTUNITIES
Bath and shower will continue to benefit from increased hygiene standards
Health and wellness trend expected to drive demand for bath additives
Sustainability will remain key
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2016-2021
Table 2 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 5 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 7 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources