Mass Beauty and Personal Care in Austria

Abstract
During 2021, sales of mass beauty and personal care products were supported by consumers maintaining their basic hygiene routines. In fact, with consumers encouraged to wash their hands more frequently, mass bath and shower was able to record significant growth in current value terms, largely driven by demand for liquid soap and bar soap. Mass hair care saw a better performance in 2021 than during the previous year. Standard shampoo value sales picked up as consumers returned to their normal rou...

Euromonitor International's Mass Beauty and Personal Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Mass Beauty and Personal Care in Austria
November 2022

List Of Contents And Tables

MASS BEAUTY AND PERSONAL CARE IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of mass beauty and personal care products are largely driven by consumers’ basic hygiene routines
Reopening of society boosts colour cosmetics and adult sun care products sales
Multinationals continue to dominate with large and trusted portfolios
PROSPECTS AND OPPORTUNITIES
A return to normality key to the recovery of mass beauty and personal care
As consumer purchasing power gradually improves, consumers are likely to opt for premium variants again in certain product areas
Natural and environmentally-friendly products set to take centre stage over the forecast period
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources