Premium Beauty and Personal Care in Austria

Abstract
The measures taken to contain the spread of COVID-19 not only forced consumers to reassess their personal hygiene routines, but it also caused many households to reign in their spending, with many businesses struggling to survive, while there was also widespread job and wage insecurity. These factors influenced spending on beauty and personal care in 2020, with many people switching from premium products and brands to mass/masstige options in order to make savings. Like in mass beauty and person...

Euromonitor International's Premium Beauty and Personal Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Premium Beauty and Personal Care in Austria
November 2022

List Of Contents And Tables

PREMIUM BEAUTY AND PERSONAL CARE IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
At-home spa trend boosts demand for premium beauty and personal care products
Premium eye make-up and nail products fare better than lip products due to mask mandate
Premiumisation holds promise for oral care products
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care set to recover by 2022
Baby and child-specific products to register one of the strongest performance
E-commerce expected to flourish driving increased price competition
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources