Staple Foods in Turkey

Abstract
High inflation swept through Turkey during 2022 and while the Turkish population is not exactly unfamiliar with the impact of inflation spikes, the current situation has led to unprecedented increases in food prices as they stem as much from rising commodity prices for key inputs such as wheat and vegetable oil as to the foreign exchange value of the Turkish lira against benchmark global currencies. Faced with challenges obtaining foreign currency to pay for imports of key ingredients, local sta...

Euromonitor International's Staple Foods in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Staple Foods in Turkey
November 2022

List Of Contents And Tables

STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Frozen baked goods continues to rise dynamically as consumers demand convenience
Packaged pastries benefits from the shift in demand back towards foodservice
Packaged bread benefits from the rise of the health and wellness trend
PROSPECTS AND OPPORTUNITIES
Demand for packaged bread set to continue rising as consumers demand convenience
Packaged pastries expected to benefit from numerous new launches
Frozen cakes set to continue developing as the category attracts new entrants
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
New entrants trigger greater dynamism as the range of products broadens
Muesli and granola grows with post-pandemic fitness trend
Sales growth spikes in children’s breakfast cereals as schools reopen
PROSPECTS AND OPPORTUNITIES
The range of niche brands of breakfast cereals set to increase
Functional/fortified breakfast cereals poised to become a major trend
E-commerce to increase in importance in the retail distribution of breakfast cereals
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Processed poultry gains ground due to its affordability and the convenience it offers
Processed seafood continues to register dynamic growth as availability expands
Smaller pack sizes contribute to slower sales growth in processed red meat
PROSPECTS AND OPPORTUNITIES
Frozen processed seafood slated for strong growth as consumers demand convenience
Shelf stable seafood to maintain its dynamic performance as consumers look for value
Frozen processed red meat set to regain past dynamism via new launches
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Frozen processed potatoes benefit from rising prices and adverse economic situation
Sales growth in shelf stable fruit and vegetables returns to pre-pandemic levels
Frozen processed vegetables gains ground as consumers demand convenience
PROSPECTS AND OPPORTUNITIES
Frozen processed potatoes expected to boom as private label players enter the fray
New launches of shelf stable and frozen products to boost processed vegetables sales
Shelf stable beans sales expected to be cannibalised by rising demand for ready meals
CATEGORY DATA
Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of noodles increase as distribution expands and availability improves
Sales growth in pasta slowing down as the return to pre-pandemic lifestyles kicks in
Rice maintains dynamic growth as consumers contemplate a wider range of uses
PROSPECTS AND OPPORTUNITIES
Noodles to benefit from the entry of new brands as sales continue to boom
Sales growth in pasta set to be fuelled by the launch of more sophisticated variants
Rice growth set to slow down as the economy recovers and the inflation rate dips
CATEGORY DATA
Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 68 NBO Company Shares of Rice: % Value 2018-2022
Table 69 LBN Brand Shares of Rice: % Value 2019-2022
Table 70 NBO Company Shares of Pasta: % Value 2018-2022
Table 71 LBN Brand Shares of Pasta: % Value 2019-2022
Table 72 NBO Company Shares of Noodles: % Value 2018-2022
Table 73 LBN Brand Shares of Noodles: % Value 2019-2022
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 75 Distribution of Rice by Format: % Value 2017-2022
Table 76 Distribution of Pasta by Format: % Value 2017-2022
Table 77 Distribution of Noodles by Format: % Value 2017-2022
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027