Concentrates in Malaysia

Abstract
Consumers are increasingly returning to workplaces and out-of-home lifestyles and activities after the pandemic movement restrictions eased in September 2021. Hence, off-trade demand for concentrates is flat due to the reduction of at-home consumption. A further trend is that consumers are now purchasing concentrates through physical stores (grocers) again hence e-commerce sales are dropping in turn. One major factor for this channel switch is that concentrates tend to be purchased by older cons...

Euromonitor International's Concentrates in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Concentrates in Malaysia
November 2022

List Of Contents And Tables

CONCENTRATES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
At-home consumption experiences flat off-trade volume growth in 2022, as consumers return to out-of-home activities
Liquid concentrates sees higher demand than powder variants in both on-trade and off-trade terms
International and domestic players use different competitive strategies
PROSPECTS AND OPPORTUNITIES
Demand for concentrates is likely to improve slightly over the forecast period, although this will taper in the later years
Sugar tax set to reach concentrates over the forecast period, as the number of affected items increases
All players are anticipated to organise marketing campaigns to create brand awareness
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 3 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Soft drinks in 2022: Inflationary pressures drive price surges in on-trade and off-trade
The reopening of borders and a return to out-of-home lifestyles boosts both on-trade and on-the-go sales
Players leverage above the line marketing, partnerships, and new product developments
Players switch distribution to include wholesale that also serves end-consumers
Expansion of vending boost sales of on-the-go soft drinks
Pending expansion of the sugar tax expected to further impact soft drinks over the forecast period
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Malaysia
DISCLAIMER
SOURCES
Summary 2 Research Sources