Consumer Health in Cameroon

Abstract
Cameroon has not been as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 are giving a boost to government coffers and helping stabilise the economy. However, ongoing civil conflict, as well as widespread poverty, is restraining economic growth. All the same, overall inflation is modest, and within consumer health, there is expected to be both healthy current and constant value growth.

Euromonitor International's Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Consumer Health in Cameroon
November 2022

List Of Contents And Tables

CONSUMER HEALTH IN CAMEROON
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy growth in 2022
International companies continue to dominate analgesics in 2022
Illicit trade continues to be a stumbling block
PROSPECTS AND OPPORTUNITIES
Population growth supports health volume sales
Multifunctional products prove popular, as seen as value for money
Age-related health concerns will continue to drive growth
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy growth in 2022
International brands continue to lead in 2022
Illicit trade continues to be a stumbling block
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Air pollution and climate change factors in driving growth
Potential shift to local brands
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy growth in 2022
International player Sanofi continues to lead thanks to strong consumer loyalty
Malnutrition and poor drinking water contribute to digestive problems in Cameroon
PROSPECTS AND OPPORTUNITIES
High poverty rates will drive sales of low-end remedies
Eating-out trend in urban areas to support performance of digestive remedies
Consumer awareness of digestive remedies will continue to grow
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing rates of skin diseases boosts demand for dermatologicals
Landscape dominated by multinationals
Growing demand for safe, natural organic products
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Image consciousness of the younger generations boosts demand over the forecast period
Dermatologicals aimed at children will see healthy growth
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Illicit sales dampen volume sales
Johnson & Johnson remains leading player due to global reputation
Pricing main driver of value sales
PROSPECTS AND OPPORTUNITIES
Muted constant value growth in what is a staid product area
First aid kits will remain negligible
Higher and lower income consumers will be catered for over forecast period
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued healthy growth in 2022
Consumers favour multivitamins
Pharmacies remain the dominant distributor in 2022
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Supermarkets emerge as new distribution channel, increasing vitamins visibility
Vitamins continue to be constrained by lack of awareness
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued growth, though from relatively small base
Beauty supplements an emerging sector
Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
Population growth will support volume sales
Affordable fortified foods potential threat to dietary supplements
E-commerce has strong potential over the forecast period
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slimming teas account for most volume sales
Meal replacements remains negligible due to lack of demand in 2022
Social media boost sales performance
PROSPECTS AND OPPORTUNITIES
Good growth ahead, as consumers seek to slim growing figures
Multifunctional products attract more demand
Meal replacement and weight loss supplements remain negligible
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 58 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN CAMEROON
2022 DEVELOPMENTS
HERBAL/TRADITIONAL PRODUCTS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Product area hindered by lack of official recognition
Sales driven by multifunctional remedies
Younger generations are more sceptical of herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Local informal traditional herbal medicines will continue to thwart imported brands
Government focus on tackling illicit trade may hinder growth
CATEGORY DATA
Table 59 Sales of Herbal/Traditional Products: Value 2017-2022
Table 60 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 61 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 62 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 63 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 64 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cough and cold remedies register highest current value growth
Affordable and trustworthy brands are the most favourable within OTC paediatric consumer health
Pharmacies remain the most popular retail channel in 2022
PROSPECTS AND OPPORTUNITIES
Population growth set to drive volume sales
Innovation focused on making products child-friendly
High levels of malnutrition provide opportunity for paediatric dietary supplements and vitamins
CATEGORY DATA
Table 65 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 66 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 67 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 68 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 69 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027