Megatrends in South Africa

Abstract
PPI

Euromonitor's Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Qwili helps informal vendors to go digital with its POS solution
South Africans still lag behind their global peers in most areas of tech
Consumers are wary of sharing personal data online
Gen X are the most likely to manage their privacy settings
Friends and family remain the most trusted source of information
Return to face-to-face activities is expected post-pandemic
Experience more
Ubuntuland will enable African businesses to go global in the metaverse
South Africans embrace all types of experience
Online socialising is more common than face-to-face post-pandemic
Holidaymakers prioritise relaxation and safety
Gen X are the most eager to resume face-to-face activities
Middle class reset
Pick n Pay launches new format aimed at middle-income consumers
South Africans are among the world’s biggest bargain-seekers
Consumers are looking to make things last longer
Most Gen Z consumers plan to increase visits to discount stores
Premiumisation
Lancewood appeals to the more health-conscious with new line of indulgence yoghurts
Consumers are looking for a simpler lifestyle
South Africans are confident about their long-term investments
Shoppers are willing to pay more for quality, comfort and nutritional qualities
Shifting market frontiers
McCain reduces food miles with Farms of the Future initiative
South Africans take a keen interest in international products and cultures
Baby Boomers are the most focused on supporting local business
Shopping reinvented
Takealot’s new pick-up facility features “robot helpers” to take orders to customers
Shoppers are eager to interact with brands via social media
Millennials are most likely to engage in social commerce
Sustainable living
Woodlands Dairy’s reverse vending machines incentivise consumers to recycle
South Africans are keen to be involved in protecting the environment
Recycling is the most commonly practised activity
Wellness
Dis-Chem enables WhatsApp messaging for pharmacy customers
Consumers are looking for healthier foods
Meditation is the most common antidote to stress
Consumers are more cautious about health and safety post-pandemic