Fortified/Functional Beverages in India

Abstract
For decades, brands’ communication has been based on their fortification and use as a nutritional supplement. The message that products are fortified with vitamins and minerals dominates commercials and product packaging for other hot drinks. Popular brands were aware that as they catered to a broad consumer base, with different cohorts having individual needs, there was a need for product line extension. Therefore, over the years they have amassed a healthy mix of product line extensions to tar...

Euromonitor International's Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Fortified/Functional Beverages in India
January 2023

List Of Contents And Tables

FORTIFIED/FUNCTIONAL BEVERAGES IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands in other hot drinks use fortification and product line extension for life-stage nutrition and other specific needs
Most concentrates players, including the leader, Pioma Industries, change their formulations to fortify their products
Lack of outdoor events, particularly sports, prevents high per capita consumption of FF sports drinks
PROSPECTS AND OPPORTUNITIES
Caffeine concerns may limit the growth potential of FF energy drinks
Communication for concentrates will continue to be focused around functional references
Concerns around the efficacy of prominent other hot drinks brands, including FF other hot drinks, continue to linger
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN INDIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources