Jeans in Taiwan

Abstract
Retail value sales of jeans are primarily driven by the growing demand for premium and super premium jeans. Within menswear, jeans are still perceived as an important business causal item that are functional are suitable throughout daily working life. Meanwhile, in womenswear, it is premium and super premium jeans that see the best performance in 2022. Brands such as Levi’s and Calvin Klein maintain their popularity, in part due to celebrity endorsements and collaborations with designers. For ex...

Euromonitor International's Jeans in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Jeans in Taiwan
January 2023

List Of Contents And Tables

JEANS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium and super premium jeans make a comeback in 2022
Virtual try-on experiences form an important part of e-commerce; sustainability is also influencing demand for jeans
Levi’s remains top brand as sustainability becomes an increasingly important selling factor
PROSPECTS AND OPPORTUNITIES
Premium and super premium jeans set to drive growth in the forecast period
Comfort to become a priority as hot weather influences innovation
Taiwanese jeans brands to develop unique selling propositions to face off competition from cheaper Chinese-made brands
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2017-2022
Table 2 Sales of Jeans by Category: Value 2017-2022
Table 3 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 4 Sales of Jeans by Category: % Value Growth 2017-2022
Table 5 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 6 Sales of Men’s Jeans by Category: Value 2017-2022
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 9 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 10 Sales of Women’s Jeans by Category: Value 2017-2022
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Jeans: % Value 2018-2022
Table 14 LBN Brand Shares of Jeans: % Value 2019-2022
Table 15 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 16 Forecast Sales of Jeans by Category: Value 2022-2027
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN TAIWAN
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 33 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources