Alcoholic Drinks in Australia

Abstract
Extensive lockdowns in the country’s two biggest states, New South Wales and Victoria, negatively impacted on-trade sales of alcoholic drinks, especially in Q3 2021. However, this was somewhat mitigated by the reopening of bars and restaurants, albeit with capacity limits, in Q4, the festive season when the consumption of alcoholic drinks is traditionally high. As a result, drinks specialists and consequently e-commerce, recorded strong growth due to disruptions to the on-trade channel.

Euromonitor International's Alcoholic Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Alcoholic Drinks in Australia
January 2023

List Of Contents And Tables

ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdowns in Q3 negatively impact on-trade beer sales but overall recovery is underway
Pandemic prompts resurgence in classic beer options
Non/low alcohol beer continues to gain in popularity
PROSPECTS AND OPPORTUNITIES
Local palates are changing
Non-alcoholic beer to record strongest growth
Ale will continue to grow, driven by expected new product launches
E-commerce likely to gain further momentum
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
Table 100 Number of Breweries 2015-2019
CATEGORY DATA
Table 101 Sales of Beer by Category: Total Volume 2016-2021
Table 102 Sales of Beer by Category: Total Value 2016-2021
Table 103 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 104 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 105 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 106 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 107 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 108 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 109 Sales of Beer by Craft vs Standard 2016-2021
Table 110 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 111 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 112 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 113 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 114 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 115 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 116 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sparkling wine the clear winner in 2021
Still red and white sales decline due to lockdowns, whilst demand for still rosé wine grows
Challenging year for Australian exports pushes producers to look for new opportunities
PROSPECTS AND OPPORTUNITIES
Non-alcoholic wine to continue to grow exponentially driven by alcohol moderation
Organic wine to gain in popularity, driven by sustainability trend
Premiumisation trend to remain relevant as consumers continue to trade up
CATEGORY DATA
Table 18 Sales of Wine by Category: Total Volume 2016-2021
Table 19 Sales of Wine by Category: Total Value 2016-2021
Table 20 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 22 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 27 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 28 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 29 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 30 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 31 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 32 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 33 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 34 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 35 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 36 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 37 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 38 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 39 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 40 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 41 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 42 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 43 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 44 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 45 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 46 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 47 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 48 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gin remains strong growth driver of spirits in 2021
At-home revival for cream-based liqueurs led by Baileys
Bourbon/other US whiskey drives growth of whiskies in Australia
PROSPECTS AND OPPORTUNITIES
Rum and tequila offer stronger growth potential over the forecast period
Vodka to gain further momentum
The rise of Australian spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2021
CATEGORY DATA
Table 49 Sales of Spirits by Category: Total Volume 2016-2021
Table 50 Sales of Spirits by Category: Total Value 2016-2021
Table 51 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 52 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 58 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 60 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 61 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 63 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 64 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 65 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 66 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 67 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade sales of cider/perry hit by lockdowns
Export opportunities challenged by pandemic but offer future opportunities
Coca-Cola exits beer and cider, while Heineken acquires rights to Strongbow
PROSPECTS AND OPPORTUNITIES
Further innovation and changes to packaging likely
Provenance and premiumisation offer future opportunities
Moderation trend will drive further new launches
CATEGORY DATA
Table 70 Sales of Cider/Perry: Total Volume 2016-2021
Table 71 Sales of Cider/Perry: Total Value 2016-2021
Table 72 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 73 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 77 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 78 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 79 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 80 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 81 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 82 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 83 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 84 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs is fastest-growing category within alcoholic drinks in 2021
“Better-for-you” trend drives innovation
Vodka Cruiser makes strong gains in spirit-based RTDs
PROSPECTS AND OPPORTUNITIES
Hard seltzers to continue posting record volume growth
Development of new packaging formats and colours over forecast period
Innovation drives premiumisation and taps into emerging trends
CATEGORY DATA
Table 85 Sales of RTDs by Category: Total Volume 2016-2021
Table 86 Sales of RTDs by Category: Total Value 2016-2021
Table 87 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 88 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 89 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 90 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 91 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 92 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 93 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 94 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 95 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 96 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 97 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 98 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 99 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026