Alcoholic Drinks in India

Abstract
Increased mobility and the reopening of on-trade were the primary reasons for alcoholic drinks bouncing back in 2021. The Indian government did not implement a uniform lockdown in the country as it had done in 2020. Mobility gradually increased to pre-pandemic levels in the second half of 2021. Local consumers started to socialise more frequently, with such occasions boosting volume sales. In addition, at-home consumption continued to drive off-trade growth.

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Alcoholic Drinks in India
January 2023

List Of Contents And Tables

ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low base and new launches drive recovery of beer in India
On-trade gradually recovers, supported by increasing mobility and outlet footprint
Taxation continues to be the most significant factor limiting beer’s growth
PROSPECTS AND OPPORTUNITIES
Premiumisation supports beer manufacturers as they continue to grapple with inflation
Beer players will continue to diversify across channels over forecast period
E-commerce can disrupt distribution, but current implementation needs developing
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
Summary 5 Number of Breweries 2017-2021
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 Sales of Beer by Craft vs Standard 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Samant Soma Wines Ltd aims to become first listed wine player in India
Retailers and wineries increasingly focus on the customer experience
Taxation and regulation limit the potential of wine in India
PROSPECTS AND OPPORTUNITIES
Manufacturers call for uniform regulations and inflation index to counter rising costs heading into forecast period
Retailers expected to take a female-centric approach to wine sales
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2016-2021
Table 34 Sales of Wine by Category: Total Value 2016-2021
Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 47 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 48 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 49 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 56 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 57 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing mobility, reopening of on-trade, and a lower base are primary reasons for spirits bouncing back in 2021
Category leader continues to focus on premiumisation and inorganic growth
Indian single malt whisky brands gain acceptance among local as well as global consumers
PROSPECTS AND OPPORTUNITIES
Rising inflation forces United Spirits to halt sales of some of its brands
Influx of craft gin brands and cocktail culture to drive future growth of white spirits
Rise in experiential stores in India to drive sales of premium spirits through off-trade
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 6 Benchmark Brands 2021
CATEGORY DATA
Table 60 Sales of Spirits by Category: Total Volume 2016-2021
Table 61 Sales of Spirits by Category: Total Value 2016-2021
Table 62 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 63 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 69 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 71 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 72 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 74 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 75 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 76 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 77 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 78 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN INDIA
2021 DEVELOPMENTS
RTDS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
At-home consumption and labour shortages drive RTD consumption in 2021
Bacardi-Martini retains dominance, launching new options in response to heightened interest
Low alcohol content, flavours and convenience make RTDs attractive to multiple consumer groups
PROSPECTS AND OPPORTUNITIES
RTDs increasingly crowded, with further new launches expected over the forecast period
Taxation a major hindrance for RTDs, while inflation is a potential hurdle
CATEGORY DATA
Table 81 Sales of RTDs by Category: Total Volume 2016-2021
Table 82 Sales of RTDs by Category: Total Value 2016-2021
Table 83 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 84 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 89 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 90 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 91 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 92 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 93 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026