Asian Speciality Drinks in Germany

Abstract
Demand for Asian speciality drinks continues to be mainly driven by off-trade sales in Germany, with the category recording stable but undynamic volume growth in 2022. While some local consumers were enthusiastic about trying new flavours and experimenting with products perceived as more exotic during the pandemic as they were unable to travel due to restrictions, these soft drinks carry a higher than average unit price, and with the latter notably rising during the year as a result of inflation...

Euromonitor International's Asian Speciality Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Asian Speciality Drinks in Germany
January 2023

List Of Contents And Tables

ASIAN SPECIALITY DRINKS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets raise awareness of Asian speciality drinks, with off-trade driving demand
On-trade recovers slowly as restrictions end
PROSPECTS AND OPPORTUNITIES
The rise of K-pop increases consumer awareness in Germany
Demand for healthier beverages presents an opportunity
Limited consumer base in Germany
CATEGORY DATA
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027
SOFT DRINKS IN GERMANY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Germany
DISCLAIMER
SOURCES
Summary 1 Research Sources