Baby Food in Malaysia

Abstract
Baby food is seeing an increase in demand in 2022 as working mothers return to the workplace following the lifting of the government’s movement control orders (MCOs) in September 2021. With consumers having less time to breastfeed or prepare home-cooked meals this is driving parents to invest in baby food. During the MCOs many parents took to cooking nutritious meals for their babies and children from scratch, but with less time now due to work and social commitments this has become limited to w...

Euromonitor International's Baby Food in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Baby Food in Malaysia
January 2023

List Of Contents And Tables

BABY FOOD IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby food returns to growth despite falling birth rates in 2022
New product development helps support growth in 2022
Players implement various strategies to gain an advantage
PROSPECTS AND OPPORTUNITIES
Baby food sales likely to be put under pressure by falling birth rates
Standard and follow-on milk formula likely to decline, but growing-up milk formula still showing promise
Investment in marketing and distribution could be key to growth
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2017-2022
Table 2 Sales of Baby Food by Category: Value 2017-2022
Table 3 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 4 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 6 NBO Company Shares of Baby Food: % Value 2018-2022
Table 7 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 8 Distribution of Baby Food by Format: % Value 2017-2022
Table 9 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 10 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN MALAYSIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 17 Penetration of Private Label by Category: % Value 2017-2022
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources