Baby Food in Morocco

Abstract
For the second year running, baby food is expected to register a fall in current value sales and an even larger fall in volume sales. While rising inflation is leading to lower volume sales, the main factor contributing to the negative growth is a falling birth rate. Economic uncertainty caused by the pandemic and the war in Ukraine has further accelerated the birth rate decline, with potential parents putting off the decision to have children. In addition, while milk formula is the largest prod...

Euromonitor International's Baby Food in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Baby Food in Morocco
January 2023

List Of Contents And Tables

BABY FOOD IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining birth rate negatively impacts baby food
Nestlé will maintain lead in 2022 on strength of trusted brands
Aggressive marketing of milk formula brands through healthcare professionals
PROSPECTS AND OPPORTUNITIES
Negative outlook over forecast period
End of remote working gives milk formula small boost
Parents demand quality
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2017-2022
Table 2 Sales of Baby Food by Category: Value 2017-2022
Table 3 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 4 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 6 NBO Company Shares of Baby Food: % Value 2018-2022
Table 7 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 8 Distribution of Baby Food by Format: % Value 2017-2022
Table 9 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 10 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 17 Penetration of Private Label by Category: % Value 2017-2022
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources