Home Care Packaging in Turkey

Abstract
As a result of social distancing and remote working, many customers were spending more time at home than usual, which was boosting demand in categories like laundry detergents, although growth slowed in 2021, following the sales spike seen in 2020. Packaging unit volumes of HDPE bottles used in liquid detergents continued to see strong growth in 2021, although the dominant pack type in powder detergents, flexible plastic, performed less well in 2021, after having seen positive growth in 2020. Li...

Euromonitor International's Home Care Packaging in Turkey report offers insight into key trends and developments driving packaging across the category.


Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Home Care Packaging in Turkey
January 2023

List Of Contents And Tables

HOME CARE PACKAGING IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bleach continues recording strong growth in 2021, to the benefit of HDPE bottles
Unilever launches Comfort ultra-concentrated fabric conditioner which uses less packaging
Players increasingly opting for shrink sleeve labelling in home care packaging
PROSPECTS AND OPPORTUNITIES
More growth expected for HDPE bottles
Henkel launches fully recyclable refill pouches under its Pril brand