RTD Coffee in Germany

Abstract
After two years of decline (in 2020 and 2021), the formerly dynamic and promising category of RTD coffee is returning to growth in 2022 through both off-trade and on-trade channels. As soft drinks in Germany mainly depend on on-the-go consumption occasions and provide a concept that responds to the need for convenient products, pandemic-related lockdowns and restricted mobility of the local population hampered the category’s performance.

Euromonitor International's RTD Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
RTD Coffee in Germany
January 2023

List Of Contents And Tables

RTD COFFEE IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category slowly recovers as it returns to growth
Inflation places brands under pressure
Taste is key for RTD coffee consumers
PROSPECTS AND OPPORTUNITIES
Do-it-yourself iced coffee competes with RTD options
Sustainability will remain important for Germans
Innovation will be key to future success
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 2 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
SOFT DRINKS IN GERMANY
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Germany
DISCLAIMER
SOURCES
Summary 1 Research Sources