Tobacco in Ireland

Abstract
In 2021, both the distribution and consumption of tobacco products in Ireland were impacted by COVID-19 developments for a second consecutive year. The supply of tobacco products in Ireland remained stable throughout 2021, but there were some minor supply chain disruptions of e-vapour products due to shortages of materials and delays. Nevertheless, consumers did not face any product shortages and the overall stability of the supply and distribution of tobacco and e-vapour products reduced stockp...

Euromonitor International's Tobacco in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tobacco in Ireland
January 2023

List Of Contents And Tables

TOBACCO IN IRELAND
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cigarettes records positive value and volume growth for second consecutive year
Price sensitivity to reduce demand for cigarettes as consumers switch to cheaper tobacco alternatives
Financial uncertainty and easing of travel restrictions fuel illicit trade in Ireland
PROSPECTS AND OPPORTUNITIES
Planned licensing system for tobacco retailers to curb sale of cigarettes
Smoking prevalence to fall due to health and wellness trend accelerated by pandemic
Cigarette sales expected to decline due to strong competition from alternative tobacco products
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2016-2021
Table 12 Sales of Cigarettes by Category: Value 2016-2021
Table 13 Sales of Cigarettes: % Volume Growth 2016-2021
Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 24 Forecast Sales of Cigarettes: Volume 2021-2026
Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fine cut tobacco reaches new highs for a second consecutive year
Cigars and cigarillos register slower decline in 2021 amid easing of restrictions
James J. Fox launches cigarillos with natural hints of flavour
PROSPECTS AND OPPORTUNITIES
Sales of cigars, cigarillos and pipe tobacco will continue to decline due to high unit prices and rising price sensitivity amongst consumers
Projected decelerating growth for fine cut tobacco due to declining smoking rates and switch to illicit trade
Rise of e-commerce will provide lifeline to cigars, cigarillos and pipe tobacco
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 37 Sales of Cigars by Size: % Volume 2016-2021
Table 38 Sales of Cigarillos by Price Platform 2016-2021
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 41 NBO Company Shares of Cigars: % Volume 2017-2021
Table 42 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 43 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 44 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Values sales of single use closed vaping systems record dynamic growth in 2021
Stronger sales of open vaping systems in 2021 fuelled by new launches of upgraded devices
Nicotine pouches experience slow positive growth in Ireland
PROSPECTS AND OPPORTUNITIES
Upcoming regulations likely to slow growth of e-vapour products over forecast period
Migration to next-generation products likely to slow due to health and wellness trends and changing consumer attitudes
Technology innovations and new launches will boost sales of e-vapour products in short term
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 60 Sales of E-Liquids by Nicotene Strength: % Value 2019-2021
Table 61 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 62 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 63 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 64 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 65 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 66 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 67 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026