Yoghurt and Sour Milk Products in Morocco

Abstract
Yoghurt is a sizeable product area in Morocco. In 2022, it is expected that yoghurt will register positive current value growth, though volume growth will be lower. Rising prices due to factors such as the war in Ukraine, which is pushing up fuel prices, and also continuing global supply constraints stemming from the pandemic, dampened volume sales of yoghurt somewhat. Players responded by offering promotions. Flavoured yoghurt is also a key driver of value sales. This is because families look t...

Euromonitor International's Yoghurt and Sour Milk Products in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Yoghurt and Sour Milk Products in Morocco
January 2023

List Of Contents And Tables

YOGHURT AND SOUR MILK PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation hits volume sales
Sour milk products hindered by unpackaged offerings
Constant innovation key to Centrale Danone supremacy
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Increasing health awareness drives new product development
Drinking yoghurt has growth potential
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources