United States of America (USA) Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026

Abstract

Summary

Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The US broadcasting and cable TV market had total revenues of $174.9 billion in 2021, representing a compound annual growth rate (CAGR) of -0.5% between 2016 and 2021.
- The TV advertising segment was the market's most lucrative in 2021, with total revenues of $87.4 billion, equivalent to 50% of the market's overall value.
- Younger age groups are using substitutes, such as gaming or streaming shows, and mediums such as Netflix and Amazon Prime, more than older citizens, and this has contributed to the troubles in this market.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in the United States
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States broadcasting & cable tv market with five year forecasts

Reasons to Buy

- What was the size of the United States broadcasting & cable tv market by value in 2021?
- What will be the size of the United States broadcasting & cable tv market in 2026?
- What factors are affecting the strength of competition in the United States broadcasting & cable tv market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States' broadcasting & cable tv market?

Content

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?
8 Company Profiles
8.1. AT&T Inc
8.2. Comcast Corporation
8.3. Paramount Global Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: United States broadcasting & cable tv market value: $ billion, 2016-21
Table 2: United States broadcasting & cable tv market category segmentation: % share, by value, 2016-2021
Table 3: United States broadcasting & cable tv market category segmentation: $ billion, 2016-2021
Table 4: United States broadcasting & cable tv market geography segmentation: $ billion, 2021
Table 5: United States broadcasting & cable tv market value forecast: $ billion, 2021-26
Table 6: AT&T Inc: key facts
Table 7: AT&T Inc: Annual Financial Ratios
Table 8: AT&T Inc: Key Employees
Table 9: AT&T Inc: Key Employees Continued
Table 10: Comcast Corporation: key facts
Table 11: Comcast Corporation: Annual Financial Ratios
Table 12: Comcast Corporation: Key Employees
Table 13: Comcast Corporation: Key Employees Continued
Table 14: Comcast Corporation: Key Employees Continued
Table 15: Paramount Global Inc: key facts
Table 16: Paramount Global Inc: Annual Financial Ratios
Table 17: Paramount Global Inc: Key Employees
Table 18: Paramount Global Inc: Key Employees Continued
Table 19: Paramount Global Inc: Key Employees Continued
Table 20: United States size of population (million), 2017-21
Table 21: United States gdp (constant 2005 prices, $ billion), 2017-21
Table 22: United States gdp (current prices, $ billion), 2017-21
Table 23: United States inflation, 2017-21
Table 24: United States consumer price index (absolute), 2017-21
Table 25: United States exchange rate, 2017-21

List of Figures
Figure 1: United States broadcasting & cable tv market value: $ billion, 2016-21
Figure 2: United States broadcasting & cable tv market category segmentation: $ billion, 2016-2021
Figure 3: United States broadcasting & cable tv market geography segmentation: % share, by value, 2021
Figure 4: United States broadcasting & cable tv market value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the broadcasting & cable tv market in the United States, 2021
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in the United States, 2021
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in the United States, 2021
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in the United States, 2021
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in the United States, 2021
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in the United States, 2021