India Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026

Abstract

Summary

Broadcasting & Cable TV in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The Indian broadcasting and cable TV market had total revenues of $9.5 billion in 2021, representing a compound annual growth rate (CAGR) of 1.4% between 2016 and 2021.
- The TV subscriptions segment was the market's most lucrative in 2021, with total revenues of $4.9 billion, equivalent to 51.6% of the market's overall value.
- TV penetration has grown in India over the past decade, enabling commercial broadcasters to increase revenue from advertisements and subscriptions.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in India
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in India
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the India broadcasting & cable tv market with five year forecasts

Reasons to Buy

- What was the size of the India broadcasting & cable tv market by value in 2021?
- What will be the size of the India broadcasting & cable tv market in 2026?
- What factors are affecting the strength of competition in the India broadcasting & cable tv market?
- How has the market performed over the last five years?
- What are the main segments that make up India's broadcasting & cable tv market?

Content

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?
8 Company Profiles
8.1. Prasar Bharati
8.2. Zee Entertainment Enterprises Limited
8.3. Sun TV Network Ltd
8.4. New Delhi Television Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: India broadcasting & cable tv market value: $ billion, 2016-21
Table 2: India broadcasting & cable tv market category segmentation: % share, by value, 2016-2021
Table 3: India broadcasting & cable tv market category segmentation: $ billion, 2016-2021
Table 4: India broadcasting & cable tv market geography segmentation: $ billion, 2021
Table 5: India broadcasting & cable tv market value forecast: $ billion, 2021-26
Table 6: Prasar Bharati: key facts
Table 7: Prasar Bharati: Key Employees
Table 8: Zee Entertainment Enterprises Limited: key facts
Table 9: Zee Entertainment Enterprises Limited: Annual Financial Ratios
Table 10: Zee Entertainment Enterprises Limited: Key Employees
Table 11: Zee Entertainment Enterprises Limited: Key Employees Continued
Table 12: Zee Entertainment Enterprises Limited: Key Employees Continued
Table 13: Sun TV Network Ltd: key facts
Table 14: Sun TV Network Ltd: Annual Financial Ratios
Table 15: Sun TV Network Ltd: Key Employees
Table 16: New Delhi Television Ltd: key facts
Table 17: New Delhi Television Ltd: Annual Financial Ratios
Table 18: New Delhi Television Ltd: Key Employees
Table 19: India size of population (million), 2017-21
Table 20: India gdp (constant 2005 prices, $ billion), 2017-21
Table 21: India gdp (current prices, $ billion), 2017-21
Table 22: India inflation, 2017-21
Table 23: India consumer price index (absolute), 2017-21
Table 24: India exchange rate, 2017-21

List of Figures
Figure 1: India broadcasting & cable tv market value: $ billion, 2016-21
Figure 2: India broadcasting & cable tv market category segmentation: $ billion, 2016-2021
Figure 3: India broadcasting & cable tv market geography segmentation: % share, by value, 2021
Figure 4: India broadcasting & cable tv market value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the broadcasting & cable tv market in India, 2021
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in India, 2021
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in India, 2021
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in India, 2021
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in India, 2021
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in India, 2021