Turkey Make-Up Market Summary, Competitive Analysis and Forecast, 2017-2026

Abstract

Summary

Make-Up in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The make-up market consists of retail sales of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of eyeliner, eye shadow, mascara and other eye make-up products. The face make-up segment consists of blusher, foundation, face powder and other face make-up products. The lip make-up segment consists of lip liner, lipstick, lip gloss and other lip make-up products. The nail make-up segment consists of nail polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2021 exchange rates.
- The Turkish make-up market had total revenues of $250.3m in 2021, representing a compound annual growth rate (CAGR) of 11.5% between 2016 and 2021.
- Market consumption volume increased with a CAGR of 1.7% between 2016 and 2021, to reach a total of 75.2 million units in 2021.
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 18.2% for the five-year period 2021 - 2026, which is expected to drive the market to a value of $576.9m by the end of 2026.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Turkey
- Leading company profiles reveal details of key make-up market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey make-up market with five year forecasts

Reasons to Buy

- What was the size of the Turkey make-up market by value in 2021?
- What will be the size of the Turkey make-up market in 2026?
- What factors are affecting the strength of competition in the Turkey make-up market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's make-up market?

Content

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish make-up market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2016-2021)?
7.4. What are the most popular brands in the market?
8 Company Profiles
8.1. L'Oreal SA
8.2. Natura & Co Holding SA
8.3. Erkul Kozmetik Sanayi Ve Ticaret AS
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. About MarketLine

List of Tables
Table 1: Turkey make-up market value: $ million, 2016-21
Table 2: Turkey make-up market volume: million units, 2016-21
Table 3: Turkey make-up market category segmentation: % share, by value, 2016-2021
Table 4: Turkey make-up market category segmentation: $ million, 2016-2021
Table 5: Turkey make-up market geography segmentation: $ million, 2021
Table 6: Turkey make-up market distribution: % share, by value, 2021
Table 7: Turkey make-up market value forecast: $ million, 2021-26
Table 8: Turkey make-up market volume forecast: million units, 2021-26
Table 9: Turkey make-up market share: % share, by value, 2021
Table 10: L'Oreal SA: key facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: Natura & Co Holding SA: key facts
Table 15: Natura & Co Holding SA: Annual Financial Ratios
Table 16: Natura & Co Holding SA: Key Employees
Table 17: Erkul Kozmetik Sanayi Ve Ticaret AS: key facts
Table 18: Turkey size of population (million), 2017-21
Table 19: Turkey gdp (constant 2005 prices, $ billion), 2017-21
Table 20: Turkey gdp (current prices, $ billion), 2017-21
Table 21: Turkey inflation, 2017-21
Table 22: Turkey consumer price index (absolute), 2017-21
Table 23: Turkey exchange rate, 2017-21

List of Figures
Figure 1: Turkey make-up market value: $ million, 2016-21
Figure 2: Turkey make-up market volume: million units, 2016-21
Figure 3: Turkey make-up market category segmentation: $ million, 2016-2021
Figure 4: Turkey make-up market geography segmentation: % share, by value, 2021
Figure 5: Turkey make-up market distribution: % share, by value, 2021
Figure 6: Turkey make-up market value forecast: $ million, 2021-26
Figure 7: Turkey make-up market volume forecast: million units, 2021-26
Figure 8: Forces driving competition in the make-up market in Turkey, 2021
Figure 9: Drivers of buyer power in the make-up market in Turkey, 2021
Figure 10: Drivers of supplier power in the make-up market in Turkey, 2021
Figure 11: Factors influencing the likelihood of new entrants in the make-up market in Turkey, 2021
Figure 12: Factors influencing the threat of substitutes in the make-up market in Turkey, 2021
Figure 13: Drivers of degree of rivalry in the make-up market in Turkey, 2021
Figure 14: Turkey make-up market share: % share, by value, 2021