
Communication Platform as a Service Market by Component (Solutions (Message, Voice, Video) and Services (Professional and Managed)), Organization Size (SMEs and Large Enterprises), Vertical and Region - Global Forecast to 2027
- January 3, 2023
- MarketsandMarkets
- 278
Communication Platform as a Service Market by Component (Solutions (Message, Voice, Video) and Services (Professional and Managed)), Organization Size (SMEs and Large Enterprises), Vertical and Region - Global Forecast to 2027
Abstract
The global CPaaS market is projected to grow from USD 12.5 billion in 2022 to USD 45.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 29.4% during the forecast period. CPaaS providers offer a number of communication services that are available to their clients out of the box or can be implemented with customization.
CPaaS offers a high level of customization to meet specific needs of customers without having to subscribe to a bunch of extra services. In addition to being customizable, CPaaS systems are also fully scalable. By using APIs, software developers can reuse existing technical solutions and focus exclusively on new functionality that solves a specific problem. In so doing, they share resources with others, which reduces the need to independently scale up their infrastructure to handle unforeseen spikes in traffic volume and usage.
“By solutions, the video segment is expected to grow at a higher CAGR during the forecast period”
The video segment is expected to grow at a higher growth rate during the forecast period. Video solutions help to build a custom video experience within any mobile, web, or desktop application using Video APIs. Video solutions include video calling, video conferencing, and WebRTC-based video. CPaaS providers are seeing growing demand for video APIs that integrate with industry specific applications such as electronic health records virtual learning platforms.
“By organization size, the large enterprises segment is expected to account for the largest market share”
The large enterprises segment is expected to account for the largest market size. Large enterprises are defined as a business entity with an employee count of more than 1,000. Large enterprises have the ability to invest in latest technologies to run their businesses effectively. These enterprises do not face any budget issues and are always ready to update the technologies to perform better and monitor the customers in real-time.
“By vertical, the retail & eCommerce segment is expected to grow at the highest CAGR during the forecast period”
The retail & e-commerce segment is expected to grow at the highest CAGR during the forecast period. The vertical is focusing on offering an interactive experience to consumers through web and mobile-based retail solutions. Online video advertising and online video campaigns enable retailers to strengthen their brand image in the market. CPaaS solutions facilitate real-time communication between customers and stakeholders, leading to enhanced brand loyalty and increased revenue through effective digital marketing.
The breakup of the profiles of primary participants is given below:
•By Company: Tier 1 - 38%, Tier 2 - 26%, and Tier 3 - 36%
•By Designation: C-Level Executives - 28%, Directors - 38%, Others - 34%
•By Region: North America - 40%, Europe - 25%, Asia Pacific - 19%, Rest of the World - 16%
Note: Others include sales managers, marketing managers, and product managers.
Note: Tier 1 companies’ revenue is more than USD 10 billion; tier 2 companies’ revenue ranges between USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million and USD 1 billion.
Source: Industry Experts
The following key CPaaS vendors are profiled in the report:
•Twilio (US)
•Sinch (Sweden)
•Avaya (US)
•Vonage (US)
•Bandwidth (US)
•RingCentral (US)
•TeleSign (US)
•Infobip (UK)
•CM.com (Netherlands)
•8x8 (US)
•Syniverse (US)
•AWS (US)
•Link Mobility (Norway)
•Tanla (India)
•Kaleyra (Italy)
•Telnyx (US)
•Dolby.io (US)
•Route Mobile (India)
•Microsoft (US)
•MessageBird (Netherlands)
•Plivo (US)
•Botmaker (US)
•EnableX.io (Singapore)
•TextUs (US)
•Voxvalley (Singapore)
•Vidyo (US)
•Voximplant (US)
•MOBtexting (India)
•Nuso (US)
•Iotum (Canada)
Research Coverage
MarketsandMarkets segments the CPaaS market based on Component (Solutions and Services), Organization Size (Large enterprises and SMEs), Vertical (BFSI, Retail & eCommerce, IT & Telecom, Government, Healthcare, Education, Manufacturing, and Other Verticals), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).
The Solutions segment includes Message (SMS, MMS, social channels, RCS, and Email), Voice (outbound & inbound voice calls, IVR calls, VoIP, SIP Trunking services, and WebRTC-based calling), Video (Video Calling, Video Conferencing, and WebRTC-based Video), and Other Solutions (Security and Reporting & Analytics). Services segment includes Professional Services and managed Services. The Professional Services Segment is further classified into Implementation & Integration, Training & Consulting, And Support & Maintenance.
The report also provides a comprehensive review of the drivers, restraints, opportunities, and challenges in the CPaaS market. It covers the qualitative aspects in addition to the quantitative aspects of the market.
Reasons to Buy the Report
The report would help market leaders and new entrants in the following ways:
•It comprehensively segments the CPaaS market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
•It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
•It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new product launches, product enhancement, partnerships, mergers, and acquisitions.
Content
Table of Contents
1INTRODUCTION38
1.1STUDY OBJECTIVES38
1.2MARKET DEFINITION39
1.2.1INCLUSIONS & EXCLUSIONS39
1.3MARKET SCOPE40
1.3.1MARKET SEGMENTATION40
1.3.2REGIONS COVERED41
1.4YEARS CONSIDERED41
1.5CURRENCY CONSIDERED41
TABLE 1USD EXCHANGE RATE, 2018–202142
1.6STAKEHOLDERS42
2RESEARCH METHODOLOGY43
2.1RESEARCH DATA43
FIGURE 1COMMUNICATION PLATFORM AS A SERVICE MARKET: RESEARCH DESIGN44
2.1.1SECONDARY DATA44
2.1.2PRIMARY DATA45
2.1.2.1Breakup of primary profiles46
FIGURE 2BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION46
2.1.2.2Key industry insights46
2.2DATA TRIANGULATION47
2.3MARKET SIZE ESTIMATION48
FIGURE 3COMMUNICATION PLATFORM AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES48
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF CPAAS VENDORS OFFERING SOLUTIONS AND SERVICES49
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE) - COLLECTIVE REVENUE OF CPAAS VENDORS50
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: CAGR PROJECTIONS FROM SUPPLY SIDE51
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (BOTTOM-UP): REVENUE GENERATED BY CPAAS VENDORS FROM EACH COMPONENT52
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT APPLICATIONS52
2.4MARKET FORECAST53
TABLE 2FACTOR ANALYSIS53
2.5RESEARCH ASSUMPTIONS54
2.6LIMITATIONS AND RISK ASSESSMENT55
3EXECUTIVE SUMMARY56
FIGURE 9CPAAS MARKET, 2022–202757
FIGURE 10SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202758
FIGURE 11MESSAGE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202758
FIGURE 12PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202759
FIGURE 13IMPLEMENTATION & INTEGRATION SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202759
FIGURE 14LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202760
FIGURE 15TOP VERTICALS IN COMMUNICATION PLATFORM AS A SERVICE MARKET, 2020–202760
FIGURE 16COMMUNICATION PLATFORM AS A SERVICE MARKET: REGIONAL SNAPSHOT61
4PREMIUM INSIGHTS63
4.1ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN COMMUNICATION PLATFORM AS A SERVICE MARKET63
FIGURE 17RISING DEMAND FOR IMPROVED CUSTOMER SERVICE AND CLIENT ENGAGEMENT63
4.2COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022 VS. 202763
FIGURE 18SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202763
4.3COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022 VS. 202764
FIGURE 19MESSAGE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202764
4.4COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022 VS. 202764
FIGURE 20PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202764
4.5COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022 VS. 202765
FIGURE 21IMPLEMENTATION & INTEGRATION SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202765
4.6COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022 VS. 202765
FIGURE 22LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202765
4.7COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022 VS. 202766
FIGURE 23IT & TELECOM SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202766
4.8COMMUNICATION PLATFORM AS A SERVICE MARKET: REGIONAL SCENARIO, 2022–202766
FIGURE 24ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS DURING FORECAST PERIOD66
5MARKET OVERVIEW AND INDUSTRY TRENDS67
5.1INTRODUCTION67
5.2MARKET DYNAMICS67
FIGURE 25COMMUNICATION PLATFORM AS A SERVICE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES67
5.2.1DRIVERS68
5.2.1.1Growing demand for improved customer service and client engagement68
5.2.1.2Cost-effectiveness of CPaaS solutions68
5.2.1.3Enhanced customizability and scalability68
5.2.1.4Entry of large enterprises69
5.2.1.5Boost in demand for CPaaS solutions after pandemic69
FIGURE 26DIGITIZATION IN CUSTOMER INTERACTIONS, 2017–202070
5.2.2RESTRAINTS70
5.2.2.1Security concerns related to public cloud70
FIGURE 27ENTERPRISE HYBRID CLOUD STRATEGIES70
5.2.3OPPORTUNITIES71
5.2.3.1New channels to digital transformation71
FIGURE 28GLOBAL UNIQUE MOBILE USER DATA, BY CHANNEL, 202271
FIGURE 29PERCENTAGE SPENDING ON CPAAS SOLUTIONS, BY CHANNEL, 2020–202472
5.2.3.2Emergence of programmable videos72
5.2.4CHALLENGES73
5.2.4.1Vulnerability of CPaaS companies to fraudulent activities73
5.2.4.2Poor customer experience due to multiple levels of intermediaries73
5.3VALUE CHAIN ANALYSIS73
FIGURE 30VALUE CHAIN ANALYSIS74
5.4ECOSYSTEM ANALYSIS74
FIGURE 31ECOSYSTEM ANALYSIS75
5.5PRICING ANALYSIS75
TABLE 3BANDWIDTH: PRICING ANALYSIS, 202276
TABLE 4PLIVO: PRICING ANALYSIS, 202276
TABLE 5TELNYX: PRICING ANALYSIS, 202276
TABLE 6ENABLEX: PRICING ANALYSIS, 202277
5.6TECHNOLOGY ANALYSIS77
5.6.1MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE77
5.6.2CLOUD TECHNOLOGY77
5.6.35G NETWORK78
5.7CASE STUDY ANALYSIS78
5.7.1PLIVO HELPED FLUENT IMPROVE SMS DELIVERABILITY IN CANADA78
5.7.2TWILIO HELPED PANERA BREAD EXTEND CONTACTLESS SERVICE AND INCREASE GUEST CHOICE79
5.7.3MESSAGEBIRD HELPED AMAZON PRIME VIDEO INCREASE CUSTOMER ENGAGEMENT79
5.8KEY CONFERENCES & EVENTS, 2022–202380
TABLE 7KEY CONFERENCES & EVENTS, 2022–202380
5.9PATENT ANALYSIS80
TABLE 8PATENTS ANALYSIS, 2020–202281
TABLE 9TOP 10 PATENT OWNERS (GLOBAL), 202182
FIGURE 32TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS82
FIGURE 33NUMBER OF PATENTS PUBLISHED, 2011–202182
5.10PORTER’S FIVE FORCES ANALYSIS83
TABLE 10PORTER’S FIVE FORCES ANALYSIS83
5.10.1THREAT FROM NEW ENTRANTS83
5.10.2THREAT FROM SUBSTITUTES83
5.10.3BARGAINING POWER OF SUPPLIERS83
5.10.4BARGAINING POWER OF BUYERS84
5.10.5INTENSITY OF COMPETITIVE RIVALRY84
FIGURE 34PORTER’S FIVE FORCES ANALYSIS84
5.11TARIFF & REGULATORY LANDSCAPE85
5.11.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS85
TABLE 11NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS85
TABLE 12EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS86
TABLE 13ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS87
TABLE 14ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS88
5.11.2REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS89
5.11.3GENERAL DATA PROTECTION REGULATION90
5.11.4SEC RULE 17A-490
5.11.5ISO/IEC 2700190
5.11.6SYSTEM AND ORGANIZATION CONTROLS 2 TYPE II COMPLIANCE90
5.11.7FINANCIAL INDUSTRY REGULATORY AUTHORITY90
5.11.8FREEDOM OF INFORMATION ACT91
5.11.9HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT91
5.12TRENDS/DISRUPTIONS IMPACTING BUYERS91
FIGURE 35TRENDS/DISRUPTIONS IMPACTING BUYERS91
5.13KEY STAKEHOLDERS & BUYING CRITERIA92
5.13.1KEY STAKEHOLDERS IN BUYING PROCESS92
FIGURE 36INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END-USERS92
TABLE 15INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END-USERS92
5.13.2BUYING CRITERIA93
FIGURE 37KEY BUYING CRITERIA FOR END-USERS93
TABLE 16KEY BUYING CRITERIA FOR END-USERS93
6COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT94
6.1INTRODUCTION95
6.1.1COMPONENTS: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS95
FIGURE 38SERVICES SEGMENT TO GROW AT HIGHER CAGR BY 202795
TABLE 17COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)96
TABLE 18COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)96
6.2SOLUTIONS96
FIGURE 39VIDEO SEGMENT TO GROW AT HIGHEST CAGR BY 202797
TABLE 19COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)97
TABLE 20COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)97
TABLE 21SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)98
TABLE 22SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)98
6.2.1MESSAGE98
6.2.1.1Increasing need for advanced messaging capabilities98
TABLE 23MESSAGE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)99
TABLE 24MESSAGE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)99
6.2.1.2Short message service (SMS)99
6.2.1.3Multimedia messaging service (MMS)100
6.2.1.4Social channels100
6.2.1.5Rich communication services (RCS)100
6.2.1.6Email100
6.2.2VOICE100
6.2.2.1Advanced voice communication APIs enhance customer service100
TABLE 25VOICE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)101
TABLE 26VOICE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)101
6.2.2.2Outbound & inbound voice calls101
6.2.2.3Interactive voice response (IVR)101
6.2.2.4Voice over internet protocol (VoIP)102
6.2.2.5SIP trunking services102
6.2.2.6WebRTC-based calling102
6.2.3VIDEO102
6.2.3.1Rising preference for in-person communication102
TABLE 27VIDEO: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)102
TABLE 28VIDEO: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)103
6.2.3.2Video calling103
6.2.3.3Video conferencing103
6.2.3.4WebRTC-based video103
6.2.4OTHER SOLUTIONS103
TABLE 29OTHER SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)104
TABLE 30OTHER SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)104
6.3SERVICES104
FIGURE 40MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR BY 2027105
TABLE 31COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)105
TABLE 32COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)105
TABLE 33SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)106
TABLE 34SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)106
6.3.1PROFESSIONAL SERVICES106
6.3.1.1Rising preference for innovative communication solutions106
FIGURE 41SUPPORT & MAINTENANCE SEGMENT TO GROW AT HIGHEST CAGR BY 2027107
TABLE 35COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)107
TABLE 36COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)107
TABLE 37PROFESSIONAL SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)108
TABLE 38PROFESSIONAL SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)108
6.3.1.2Implementation & integration services108
TABLE 39IMPLEMENTATION & INTEGRATION SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)109
TABLE 40IMPLEMENTATION & INTEGRATION SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)109
6.3.1.3Training & consulting services109
TABLE 41TRAINING & CONSULTING SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)110
TABLE 42TRAINING & CONSULTING SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)110
6.3.1.4Support & maintenance services110
TABLE 43SUPPORT & MAINTENANCE SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)111
TABLE 44SUPPORT & MAINTENANCE SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)111
6.3.2MANAGED SERVICES111
6.3.2.1Growing need to reduce workload on IT workforce to ensure business continuity111
TABLE 45MANAGED SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)112
TABLE 46MANAGED SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)112
7COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE113
7.1INTRODUCTION114
7.1.1ORGANIZATION SIZES: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS114
FIGURE 42SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR BY 2027114
TABLE 47COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)115
TABLE 48COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)115
7.2LARGE ENTERPRISES115
7.2.1INCREASING DEMAND FOR AFFORDABILITY AND HIGH ECONOMIES OF SCALE115
TABLE 49LARGE ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)116
TABLE 50LARGE ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)116
7.3SMALL AND MEDIUM-SIZED ENTERPRISES116
7.3.1RISING NEED FOR COST-EFFECTIVE SOLUTIONS AMONG SMES116
TABLE 51SMALL AND MEDIUM-SIZED ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)117
TABLE 52SMALL AND MEDIUM-SIZED ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)117
8COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL118
8.1INTRODUCTION119
8.1.1VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS119
FIGURE 43RETAIL & ECOMMERCE SEGMENT TO GROW AT HIGHEST CAGR BY 2027120
TABLE 53COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)120
TABLE 54COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)121
8.2BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)121
8.2.1RISING NEED FOR EFFECTIVE CUSTOMER ENGAGEMENT IN BANKING AND FINANCIAL INDUSTRY121
TABLE 55BFSI: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)122
TABLE 56BFSI: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)122
8.3RETAIL & ECOMMERCE122
8.3.1GROWING DEMAND FOR REAL-TIME PROACTIVE RESPONSES USING SOCIAL MEDIA AND VIDEO COMMUNICATIONS122
TABLE 57RETAIL & ECOMMERCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)123
TABLE 58RETAIL & ECOMMERCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)123
8.4IT & TELECOM123
8.4.1INCREASING DEMAND FOR FLEXIBILITY AND SCALABILITY IN CORE BUSINESS TASKS123
TABLE 59IT & TELECOM: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)124
TABLE 60IT & TELECOM: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)124
8.5GOVERNMENT124
8.5.1RISING NEED FOR RELIABLE COMMUNICATION SERVICES TO EMPOWER CITIZENS124
TABLE 61GOVERNMENT: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)125
TABLE 62GOVERNMENT: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)125
8.6HEALTHCARE125
8.6.1VIDEO AND AUDIO INTERACTIONS ACHIEVE EFFECTIVE PATIENT CARE125
TABLE 63HEALTHCARE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)126
TABLE 64HEALTHCARE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)126
8.7EDUCATION126
8.7.1INSTANT MESSAGING AND VIDEO CONFERENCING PROVIDE STUDENTS WITH FLEXIBILITY126
TABLE 65EDUCATION: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)127
TABLE 66EDUCATION: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)127
8.8MANUFACTURING128
8.8.1GROWING NEED TO CONNECT DISPARATE LOCATIONS AND ENHANCE BUSINESS PROCESS EFFICIENCY128
TABLE 67MANUFACTURING: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)128
TABLE 68MANUFACTURING: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)128
8.9OTHER VERTICALS129
TABLE 69OTHER VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)129
TABLE 70OTHER VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)130
9COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION131
9.1INTRODUCTION132
FIGURE 44NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027132
FIGURE 45ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD133
TABLE 71COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)133
TABLE 72COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)134
9.2NORTH AMERICA134
TABLE 73NORTH AMERICA: PESTLE ANALYSIS134
9.2.1NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS136
FIGURE 46NORTH AMERICA: MARKET SNAPSHOT136
TABLE 74NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)137
TABLE 75NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)137
TABLE 76NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)137
TABLE 77NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)137
TABLE 78NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)138
TABLE 79NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)138
TABLE 80NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)138
TABLE 81NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)138
TABLE 82NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)139
TABLE 83NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)139
TABLE 84NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)139
TABLE 85NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)140
TABLE 86NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)140
TABLE 87NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)140
9.2.2US141
9.2.2.1Availability of robust telecom and cloud infrastructure141
TABLE 88US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)141
TABLE 89US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)141
TABLE 90US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)142
TABLE 91US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)142
9.2.3CANADA142
9.2.3.1Increasing demand for enhanced customer engagement142
TABLE 92CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)142
TABLE 93CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)143
TABLE 94CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)143
TABLE 95CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)143
9.3EUROPE143
TABLE 96EUROPE: PESTLE ANALYSIS144
9.3.1EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS145
TABLE 97EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)146
TABLE 98EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)146
TABLE 99EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)146
TABLE 100EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)146
TABLE 101EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)147
TABLE 102EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)147
TABLE 103EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)147
TABLE 104EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)147
TABLE 105EUROPE: COMMUNICATION PLATFORM AS A MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)148
TABLE 106EUROPE: COMMUNICATION PLATFORM AS A MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)148
TABLE 107EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)148
TABLE 108EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)149
TABLE 109EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)149
TABLE 110EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)149
9.3.2UK150
9.3.2.1Growing adoption of cloud and AI technologies150
TABLE 111UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)150
TABLE 112UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)150
TABLE 113UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)150
TABLE 114UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)151
9.3.3GERMANY151
9.3.3.1Investment in advanced technologies favorable to business environment151
TABLE 115GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)151
TABLE 116GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)151
TABLE 117GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)152
TABLE 118GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)152
9.3.4FRANCE152
9.3.4.1Rising growth opportunities in cloud-based services152
TABLE 119FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)152
TABLE 120FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)153
TABLE 121FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)153
TABLE 122FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)153
9.3.5REST OF EUROPE153
TABLE 123REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)154
TABLE 124REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)154
TABLE 125REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)154
TABLE 126REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)154
9.4ASIA PACIFIC155
TABLE 127ASIA PACIFIC: PESTLE ANALYSIS155
9.4.1ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS157
FIGURE 47ASIA PACIFIC: MARKET SNAPSHOT158
TABLE 128ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)158
TABLE 129ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)159
TABLE 130ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)159
TABLE 131ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)159
TABLE 132ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)159
TABLE 133ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)160
TABLE 134ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)160
TABLE 135ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)160
TABLE 136ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)160
TABLE 137ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)161
TABLE 138ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)161
TABLE 139ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)161
TABLE 140ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)162
TABLE 141ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)162
9.4.2CHINA162
9.4.2.1Growing need to add agility to business processes162
TABLE 142CHINA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)163
TABLE 143CHINA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)163
TABLE 144CHINA: COMMUNICATION PLATFORM AS A SERVICE, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)163
TABLE 145CHINA: COMMUNICATION PLATFORM AS A SERVICE, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)163
9.4.3JAPAN164
9.4.3.1Increasing investments in R&D164
TABLE 146JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)164
TABLE 147JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)164
TABLE 148JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)165
TABLE 149JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)165
9.4.4INDIA165
9.4.4.1Growing adoption of new technologies165
TABLE 150INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)165
TABLE 151INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)166
TABLE 152INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)166
TABLE 153INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)166
9.4.5REST OF ASIA PACIFIC166
TABLE 154REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)167
TABLE 155REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)167
TABLE 156REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)167
TABLE 157REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)167
9.5MIDDLE EAST & AFRICA168
TABLE 158MIDDLE EAST & AFRICA: PESTLE ANALYSIS168
9.5.1MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS169
TABLE 159MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)169
TABLE 160MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)170
TABLE 161MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)170
TABLE 162MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)170
TABLE 163MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)170
TABLE 164MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)171
TABLE 165MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)171
TABLE 166MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)171
TABLE 167MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)171
TABLE 168MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)172
TABLE 169MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)172
TABLE 170MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)172
TABLE 171MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)173
TABLE 172MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)173
9.5.2SAUDI ARABIA173
9.5.2.1Increasing number of internet users173
TABLE 173SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)174
TABLE 174SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)174
TABLE 175SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)174
TABLE 176SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)174
9.5.3UAE175
9.5.3.1Rising need for low IT costs and high scalability175
TABLE 177UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)175
TABLE 178UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)175
TABLE 179UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)175
TABLE 180UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)176
9.5.4REST OF MIDDLE EAST & AFRICA176
TABLE 181REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)176
TABLE 182REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)176
TABLE 183REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)177
TABLE 184REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)177
9.6LATIN AMERICA177
TABLE 185LATIN AMERICA: PESTLE ANALYSIS178
9.6.1LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS179
TABLE 186LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)179
TABLE 187LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)180
TABLE 188LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)180
TABLE 189LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)180
TABLE 190LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)180
TABLE 191LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)181
TABLE 192LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)181
TABLE 193LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)181
TABLE 194LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)181
TABLE 195LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)182
TABLE 196LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)182
TABLE 197LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)182
TABLE 198LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)183
TABLE 199LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY C
CPaaS offers a high level of customization to meet specific needs of customers without having to subscribe to a bunch of extra services. In addition to being customizable, CPaaS systems are also fully scalable. By using APIs, software developers can reuse existing technical solutions and focus exclusively on new functionality that solves a specific problem. In so doing, they share resources with others, which reduces the need to independently scale up their infrastructure to handle unforeseen spikes in traffic volume and usage.
“By solutions, the video segment is expected to grow at a higher CAGR during the forecast period”
The video segment is expected to grow at a higher growth rate during the forecast period. Video solutions help to build a custom video experience within any mobile, web, or desktop application using Video APIs. Video solutions include video calling, video conferencing, and WebRTC-based video. CPaaS providers are seeing growing demand for video APIs that integrate with industry specific applications such as electronic health records virtual learning platforms.
“By organization size, the large enterprises segment is expected to account for the largest market share”
The large enterprises segment is expected to account for the largest market size. Large enterprises are defined as a business entity with an employee count of more than 1,000. Large enterprises have the ability to invest in latest technologies to run their businesses effectively. These enterprises do not face any budget issues and are always ready to update the technologies to perform better and monitor the customers in real-time.
“By vertical, the retail & eCommerce segment is expected to grow at the highest CAGR during the forecast period”
The retail & e-commerce segment is expected to grow at the highest CAGR during the forecast period. The vertical is focusing on offering an interactive experience to consumers through web and mobile-based retail solutions. Online video advertising and online video campaigns enable retailers to strengthen their brand image in the market. CPaaS solutions facilitate real-time communication between customers and stakeholders, leading to enhanced brand loyalty and increased revenue through effective digital marketing.
The breakup of the profiles of primary participants is given below:
•By Company: Tier 1 - 38%, Tier 2 - 26%, and Tier 3 - 36%
•By Designation: C-Level Executives - 28%, Directors - 38%, Others - 34%
•By Region: North America - 40%, Europe - 25%, Asia Pacific - 19%, Rest of the World - 16%
Note: Others include sales managers, marketing managers, and product managers.
Note: Tier 1 companies’ revenue is more than USD 10 billion; tier 2 companies’ revenue ranges between USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million and USD 1 billion.
Source: Industry Experts
The following key CPaaS vendors are profiled in the report:
•Twilio (US)
•Sinch (Sweden)
•Avaya (US)
•Vonage (US)
•Bandwidth (US)
•RingCentral (US)
•TeleSign (US)
•Infobip (UK)
•CM.com (Netherlands)
•8x8 (US)
•Syniverse (US)
•AWS (US)
•Link Mobility (Norway)
•Tanla (India)
•Kaleyra (Italy)
•Telnyx (US)
•Dolby.io (US)
•Route Mobile (India)
•Microsoft (US)
•MessageBird (Netherlands)
•Plivo (US)
•Botmaker (US)
•EnableX.io (Singapore)
•TextUs (US)
•Voxvalley (Singapore)
•Vidyo (US)
•Voximplant (US)
•MOBtexting (India)
•Nuso (US)
•Iotum (Canada)
Research Coverage
MarketsandMarkets segments the CPaaS market based on Component (Solutions and Services), Organization Size (Large enterprises and SMEs), Vertical (BFSI, Retail & eCommerce, IT & Telecom, Government, Healthcare, Education, Manufacturing, and Other Verticals), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).
The Solutions segment includes Message (SMS, MMS, social channels, RCS, and Email), Voice (outbound & inbound voice calls, IVR calls, VoIP, SIP Trunking services, and WebRTC-based calling), Video (Video Calling, Video Conferencing, and WebRTC-based Video), and Other Solutions (Security and Reporting & Analytics). Services segment includes Professional Services and managed Services. The Professional Services Segment is further classified into Implementation & Integration, Training & Consulting, And Support & Maintenance.
The report also provides a comprehensive review of the drivers, restraints, opportunities, and challenges in the CPaaS market. It covers the qualitative aspects in addition to the quantitative aspects of the market.
Reasons to Buy the Report
The report would help market leaders and new entrants in the following ways:
•It comprehensively segments the CPaaS market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
•It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
•It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new product launches, product enhancement, partnerships, mergers, and acquisitions.
1INTRODUCTION38
1.1STUDY OBJECTIVES38
1.2MARKET DEFINITION39
1.2.1INCLUSIONS & EXCLUSIONS39
1.3MARKET SCOPE40
1.3.1MARKET SEGMENTATION40
1.3.2REGIONS COVERED41
1.4YEARS CONSIDERED41
1.5CURRENCY CONSIDERED41
TABLE 1USD EXCHANGE RATE, 2018–202142
1.6STAKEHOLDERS42
2RESEARCH METHODOLOGY43
2.1RESEARCH DATA43
FIGURE 1COMMUNICATION PLATFORM AS A SERVICE MARKET: RESEARCH DESIGN44
2.1.1SECONDARY DATA44
2.1.2PRIMARY DATA45
2.1.2.1Breakup of primary profiles46
FIGURE 2BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION46
2.1.2.2Key industry insights46
2.2DATA TRIANGULATION47
2.3MARKET SIZE ESTIMATION48
FIGURE 3COMMUNICATION PLATFORM AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES48
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF CPAAS VENDORS OFFERING SOLUTIONS AND SERVICES49
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE) - COLLECTIVE REVENUE OF CPAAS VENDORS50
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: CAGR PROJECTIONS FROM SUPPLY SIDE51
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (BOTTOM-UP): REVENUE GENERATED BY CPAAS VENDORS FROM EACH COMPONENT52
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT APPLICATIONS52
2.4MARKET FORECAST53
TABLE 2FACTOR ANALYSIS53
2.5RESEARCH ASSUMPTIONS54
2.6LIMITATIONS AND RISK ASSESSMENT55
3EXECUTIVE SUMMARY56
FIGURE 9CPAAS MARKET, 2022–202757
FIGURE 10SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202758
FIGURE 11MESSAGE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202758
FIGURE 12PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202759
FIGURE 13IMPLEMENTATION & INTEGRATION SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202759
FIGURE 14LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202760
FIGURE 15TOP VERTICALS IN COMMUNICATION PLATFORM AS A SERVICE MARKET, 2020–202760
FIGURE 16COMMUNICATION PLATFORM AS A SERVICE MARKET: REGIONAL SNAPSHOT61
4PREMIUM INSIGHTS63
4.1ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN COMMUNICATION PLATFORM AS A SERVICE MARKET63
FIGURE 17RISING DEMAND FOR IMPROVED CUSTOMER SERVICE AND CLIENT ENGAGEMENT63
4.2COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022 VS. 202763
FIGURE 18SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202763
4.3COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022 VS. 202764
FIGURE 19MESSAGE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202764
4.4COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022 VS. 202764
FIGURE 20PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202764
4.5COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022 VS. 202765
FIGURE 21IMPLEMENTATION & INTEGRATION SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202765
4.6COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022 VS. 202765
FIGURE 22LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 202765
4.7COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022 VS. 202766
FIGURE 23IT & TELECOM SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202766
4.8COMMUNICATION PLATFORM AS A SERVICE MARKET: REGIONAL SCENARIO, 2022–202766
FIGURE 24ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS DURING FORECAST PERIOD66
5MARKET OVERVIEW AND INDUSTRY TRENDS67
5.1INTRODUCTION67
5.2MARKET DYNAMICS67
FIGURE 25COMMUNICATION PLATFORM AS A SERVICE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES67
5.2.1DRIVERS68
5.2.1.1Growing demand for improved customer service and client engagement68
5.2.1.2Cost-effectiveness of CPaaS solutions68
5.2.1.3Enhanced customizability and scalability68
5.2.1.4Entry of large enterprises69
5.2.1.5Boost in demand for CPaaS solutions after pandemic69
FIGURE 26DIGITIZATION IN CUSTOMER INTERACTIONS, 2017–202070
5.2.2RESTRAINTS70
5.2.2.1Security concerns related to public cloud70
FIGURE 27ENTERPRISE HYBRID CLOUD STRATEGIES70
5.2.3OPPORTUNITIES71
5.2.3.1New channels to digital transformation71
FIGURE 28GLOBAL UNIQUE MOBILE USER DATA, BY CHANNEL, 202271
FIGURE 29PERCENTAGE SPENDING ON CPAAS SOLUTIONS, BY CHANNEL, 2020–202472
5.2.3.2Emergence of programmable videos72
5.2.4CHALLENGES73
5.2.4.1Vulnerability of CPaaS companies to fraudulent activities73
5.2.4.2Poor customer experience due to multiple levels of intermediaries73
5.3VALUE CHAIN ANALYSIS73
FIGURE 30VALUE CHAIN ANALYSIS74
5.4ECOSYSTEM ANALYSIS74
FIGURE 31ECOSYSTEM ANALYSIS75
5.5PRICING ANALYSIS75
TABLE 3BANDWIDTH: PRICING ANALYSIS, 202276
TABLE 4PLIVO: PRICING ANALYSIS, 202276
TABLE 5TELNYX: PRICING ANALYSIS, 202276
TABLE 6ENABLEX: PRICING ANALYSIS, 202277
5.6TECHNOLOGY ANALYSIS77
5.6.1MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE77
5.6.2CLOUD TECHNOLOGY77
5.6.35G NETWORK78
5.7CASE STUDY ANALYSIS78
5.7.1PLIVO HELPED FLUENT IMPROVE SMS DELIVERABILITY IN CANADA78
5.7.2TWILIO HELPED PANERA BREAD EXTEND CONTACTLESS SERVICE AND INCREASE GUEST CHOICE79
5.7.3MESSAGEBIRD HELPED AMAZON PRIME VIDEO INCREASE CUSTOMER ENGAGEMENT79
5.8KEY CONFERENCES & EVENTS, 2022–202380
TABLE 7KEY CONFERENCES & EVENTS, 2022–202380
5.9PATENT ANALYSIS80
TABLE 8PATENTS ANALYSIS, 2020–202281
TABLE 9TOP 10 PATENT OWNERS (GLOBAL), 202182
FIGURE 32TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS82
FIGURE 33NUMBER OF PATENTS PUBLISHED, 2011–202182
5.10PORTER’S FIVE FORCES ANALYSIS83
TABLE 10PORTER’S FIVE FORCES ANALYSIS83
5.10.1THREAT FROM NEW ENTRANTS83
5.10.2THREAT FROM SUBSTITUTES83
5.10.3BARGAINING POWER OF SUPPLIERS83
5.10.4BARGAINING POWER OF BUYERS84
5.10.5INTENSITY OF COMPETITIVE RIVALRY84
FIGURE 34PORTER’S FIVE FORCES ANALYSIS84
5.11TARIFF & REGULATORY LANDSCAPE85
5.11.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS85
TABLE 11NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS85
TABLE 12EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS86
TABLE 13ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS87
TABLE 14ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS88
5.11.2REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS89
5.11.3GENERAL DATA PROTECTION REGULATION90
5.11.4SEC RULE 17A-490
5.11.5ISO/IEC 2700190
5.11.6SYSTEM AND ORGANIZATION CONTROLS 2 TYPE II COMPLIANCE90
5.11.7FINANCIAL INDUSTRY REGULATORY AUTHORITY90
5.11.8FREEDOM OF INFORMATION ACT91
5.11.9HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT91
5.12TRENDS/DISRUPTIONS IMPACTING BUYERS91
FIGURE 35TRENDS/DISRUPTIONS IMPACTING BUYERS91
5.13KEY STAKEHOLDERS & BUYING CRITERIA92
5.13.1KEY STAKEHOLDERS IN BUYING PROCESS92
FIGURE 36INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END-USERS92
TABLE 15INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END-USERS92
5.13.2BUYING CRITERIA93
FIGURE 37KEY BUYING CRITERIA FOR END-USERS93
TABLE 16KEY BUYING CRITERIA FOR END-USERS93
6COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT94
6.1INTRODUCTION95
6.1.1COMPONENTS: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS95
FIGURE 38SERVICES SEGMENT TO GROW AT HIGHER CAGR BY 202795
TABLE 17COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)96
TABLE 18COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)96
6.2SOLUTIONS96
FIGURE 39VIDEO SEGMENT TO GROW AT HIGHEST CAGR BY 202797
TABLE 19COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)97
TABLE 20COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)97
TABLE 21SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)98
TABLE 22SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)98
6.2.1MESSAGE98
6.2.1.1Increasing need for advanced messaging capabilities98
TABLE 23MESSAGE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)99
TABLE 24MESSAGE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)99
6.2.1.2Short message service (SMS)99
6.2.1.3Multimedia messaging service (MMS)100
6.2.1.4Social channels100
6.2.1.5Rich communication services (RCS)100
6.2.1.6Email100
6.2.2VOICE100
6.2.2.1Advanced voice communication APIs enhance customer service100
TABLE 25VOICE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)101
TABLE 26VOICE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)101
6.2.2.2Outbound & inbound voice calls101
6.2.2.3Interactive voice response (IVR)101
6.2.2.4Voice over internet protocol (VoIP)102
6.2.2.5SIP trunking services102
6.2.2.6WebRTC-based calling102
6.2.3VIDEO102
6.2.3.1Rising preference for in-person communication102
TABLE 27VIDEO: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)102
TABLE 28VIDEO: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)103
6.2.3.2Video calling103
6.2.3.3Video conferencing103
6.2.3.4WebRTC-based video103
6.2.4OTHER SOLUTIONS103
TABLE 29OTHER SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)104
TABLE 30OTHER SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)104
6.3SERVICES104
FIGURE 40MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR BY 2027105
TABLE 31COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)105
TABLE 32COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)105
TABLE 33SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)106
TABLE 34SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)106
6.3.1PROFESSIONAL SERVICES106
6.3.1.1Rising preference for innovative communication solutions106
FIGURE 41SUPPORT & MAINTENANCE SEGMENT TO GROW AT HIGHEST CAGR BY 2027107
TABLE 35COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)107
TABLE 36COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)107
TABLE 37PROFESSIONAL SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)108
TABLE 38PROFESSIONAL SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)108
6.3.1.2Implementation & integration services108
TABLE 39IMPLEMENTATION & INTEGRATION SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)109
TABLE 40IMPLEMENTATION & INTEGRATION SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)109
6.3.1.3Training & consulting services109
TABLE 41TRAINING & CONSULTING SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)110
TABLE 42TRAINING & CONSULTING SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)110
6.3.1.4Support & maintenance services110
TABLE 43SUPPORT & MAINTENANCE SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)111
TABLE 44SUPPORT & MAINTENANCE SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)111
6.3.2MANAGED SERVICES111
6.3.2.1Growing need to reduce workload on IT workforce to ensure business continuity111
TABLE 45MANAGED SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)112
TABLE 46MANAGED SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)112
7COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE113
7.1INTRODUCTION114
7.1.1ORGANIZATION SIZES: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS114
FIGURE 42SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR BY 2027114
TABLE 47COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)115
TABLE 48COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)115
7.2LARGE ENTERPRISES115
7.2.1INCREASING DEMAND FOR AFFORDABILITY AND HIGH ECONOMIES OF SCALE115
TABLE 49LARGE ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)116
TABLE 50LARGE ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)116
7.3SMALL AND MEDIUM-SIZED ENTERPRISES116
7.3.1RISING NEED FOR COST-EFFECTIVE SOLUTIONS AMONG SMES116
TABLE 51SMALL AND MEDIUM-SIZED ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)117
TABLE 52SMALL AND MEDIUM-SIZED ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)117
8COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL118
8.1INTRODUCTION119
8.1.1VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS119
FIGURE 43RETAIL & ECOMMERCE SEGMENT TO GROW AT HIGHEST CAGR BY 2027120
TABLE 53COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)120
TABLE 54COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)121
8.2BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)121
8.2.1RISING NEED FOR EFFECTIVE CUSTOMER ENGAGEMENT IN BANKING AND FINANCIAL INDUSTRY121
TABLE 55BFSI: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)122
TABLE 56BFSI: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)122
8.3RETAIL & ECOMMERCE122
8.3.1GROWING DEMAND FOR REAL-TIME PROACTIVE RESPONSES USING SOCIAL MEDIA AND VIDEO COMMUNICATIONS122
TABLE 57RETAIL & ECOMMERCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)123
TABLE 58RETAIL & ECOMMERCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)123
8.4IT & TELECOM123
8.4.1INCREASING DEMAND FOR FLEXIBILITY AND SCALABILITY IN CORE BUSINESS TASKS123
TABLE 59IT & TELECOM: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)124
TABLE 60IT & TELECOM: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)124
8.5GOVERNMENT124
8.5.1RISING NEED FOR RELIABLE COMMUNICATION SERVICES TO EMPOWER CITIZENS124
TABLE 61GOVERNMENT: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)125
TABLE 62GOVERNMENT: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)125
8.6HEALTHCARE125
8.6.1VIDEO AND AUDIO INTERACTIONS ACHIEVE EFFECTIVE PATIENT CARE125
TABLE 63HEALTHCARE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)126
TABLE 64HEALTHCARE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)126
8.7EDUCATION126
8.7.1INSTANT MESSAGING AND VIDEO CONFERENCING PROVIDE STUDENTS WITH FLEXIBILITY126
TABLE 65EDUCATION: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)127
TABLE 66EDUCATION: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)127
8.8MANUFACTURING128
8.8.1GROWING NEED TO CONNECT DISPARATE LOCATIONS AND ENHANCE BUSINESS PROCESS EFFICIENCY128
TABLE 67MANUFACTURING: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)128
TABLE 68MANUFACTURING: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)128
8.9OTHER VERTICALS129
TABLE 69OTHER VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)129
TABLE 70OTHER VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)130
9COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION131
9.1INTRODUCTION132
FIGURE 44NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027132
FIGURE 45ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD133
TABLE 71COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION)133
TABLE 72COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION)134
9.2NORTH AMERICA134
TABLE 73NORTH AMERICA: PESTLE ANALYSIS134
9.2.1NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS136
FIGURE 46NORTH AMERICA: MARKET SNAPSHOT136
TABLE 74NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)137
TABLE 75NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)137
TABLE 76NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)137
TABLE 77NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)137
TABLE 78NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)138
TABLE 79NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)138
TABLE 80NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)138
TABLE 81NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)138
TABLE 82NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)139
TABLE 83NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)139
TABLE 84NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)139
TABLE 85NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)140
TABLE 86NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)140
TABLE 87NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)140
9.2.2US141
9.2.2.1Availability of robust telecom and cloud infrastructure141
TABLE 88US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)141
TABLE 89US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)141
TABLE 90US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)142
TABLE 91US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)142
9.2.3CANADA142
9.2.3.1Increasing demand for enhanced customer engagement142
TABLE 92CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)142
TABLE 93CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)143
TABLE 94CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)143
TABLE 95CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)143
9.3EUROPE143
TABLE 96EUROPE: PESTLE ANALYSIS144
9.3.1EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS145
TABLE 97EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)146
TABLE 98EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)146
TABLE 99EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)146
TABLE 100EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)146
TABLE 101EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)147
TABLE 102EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)147
TABLE 103EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)147
TABLE 104EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)147
TABLE 105EUROPE: COMMUNICATION PLATFORM AS A MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)148
TABLE 106EUROPE: COMMUNICATION PLATFORM AS A MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)148
TABLE 107EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)148
TABLE 108EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)149
TABLE 109EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)149
TABLE 110EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)149
9.3.2UK150
9.3.2.1Growing adoption of cloud and AI technologies150
TABLE 111UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)150
TABLE 112UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)150
TABLE 113UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)150
TABLE 114UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)151
9.3.3GERMANY151
9.3.3.1Investment in advanced technologies favorable to business environment151
TABLE 115GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)151
TABLE 116GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)151
TABLE 117GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)152
TABLE 118GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)152
9.3.4FRANCE152
9.3.4.1Rising growth opportunities in cloud-based services152
TABLE 119FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)152
TABLE 120FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)153
TABLE 121FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)153
TABLE 122FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)153
9.3.5REST OF EUROPE153
TABLE 123REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)154
TABLE 124REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)154
TABLE 125REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)154
TABLE 126REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)154
9.4ASIA PACIFIC155
TABLE 127ASIA PACIFIC: PESTLE ANALYSIS155
9.4.1ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS157
FIGURE 47ASIA PACIFIC: MARKET SNAPSHOT158
TABLE 128ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)158
TABLE 129ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)159
TABLE 130ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)159
TABLE 131ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)159
TABLE 132ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)159
TABLE 133ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)160
TABLE 134ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)160
TABLE 135ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)160
TABLE 136ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)160
TABLE 137ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)161
TABLE 138ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)161
TABLE 139ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)161
TABLE 140ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)162
TABLE 141ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)162
9.4.2CHINA162
9.4.2.1Growing need to add agility to business processes162
TABLE 142CHINA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)163
TABLE 143CHINA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)163
TABLE 144CHINA: COMMUNICATION PLATFORM AS A SERVICE, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)163
TABLE 145CHINA: COMMUNICATION PLATFORM AS A SERVICE, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)163
9.4.3JAPAN164
9.4.3.1Increasing investments in R&D164
TABLE 146JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)164
TABLE 147JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)164
TABLE 148JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)165
TABLE 149JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)165
9.4.4INDIA165
9.4.4.1Growing adoption of new technologies165
TABLE 150INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)165
TABLE 151INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)166
TABLE 152INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)166
TABLE 153INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)166
9.4.5REST OF ASIA PACIFIC166
TABLE 154REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)167
TABLE 155REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)167
TABLE 156REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)167
TABLE 157REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)167
9.5MIDDLE EAST & AFRICA168
TABLE 158MIDDLE EAST & AFRICA: PESTLE ANALYSIS168
9.5.1MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS169
TABLE 159MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)169
TABLE 160MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)170
TABLE 161MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)170
TABLE 162MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)170
TABLE 163MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)170
TABLE 164MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)171
TABLE 165MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)171
TABLE 166MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)171
TABLE 167MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)171
TABLE 168MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)172
TABLE 169MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)172
TABLE 170MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)172
TABLE 171MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)173
TABLE 172MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION)173
9.5.2SAUDI ARABIA173
9.5.2.1Increasing number of internet users173
TABLE 173SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)174
TABLE 174SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)174
TABLE 175SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)174
TABLE 176SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)174
9.5.3UAE175
9.5.3.1Rising need for low IT costs and high scalability175
TABLE 177UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)175
TABLE 178UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)175
TABLE 179UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)175
TABLE 180UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)176
9.5.4REST OF MIDDLE EAST & AFRICA176
TABLE 181REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)176
TABLE 182REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)176
TABLE 183REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)177
TABLE 184REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)177
9.6LATIN AMERICA177
TABLE 185LATIN AMERICA: PESTLE ANALYSIS178
9.6.1LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS179
TABLE 186LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION)179
TABLE 187LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION)180
TABLE 188LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION)180
TABLE 189LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION)180
TABLE 190LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION)180
TABLE 191LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION)181
TABLE 192LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)181
TABLE 193LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)181
TABLE 194LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)181
TABLE 195LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)182
TABLE 196LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION)182
TABLE 197LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION)182
TABLE 198LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION)183
TABLE 199LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY C
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