Jeans in Sweden

Abstract
Jeans saw a positive recovery in current value terms in 2022, primarily driven by the return to normal pre-pandemic routines and in-store shopping. As consumers returned to professional and social patterns, demand for comfortable casual bottoms recovered with denim pants being one of the most common choices especially among women. Women’s jeans returned to pre-pandemic sales levels in stark contrast to men’s jeans which is struggling to recover. Retailers have shifted from body-sculpturing half-...

Euromonitor International's Jeans in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Jeans in Sweden
January 2023

List Of Contents And Tables

JEANS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Women lead demand for denim, whilst men’s jeans struggle to recover
Inflation negatively dampens retail volume sales
Premium brands perform well even as economy jeans improve sales
PROSPECTS AND OPPORTUNITIES
Digitalisation and innovation will help drive recovery
Gap between economy and premium jeans is to narrow
Sustainable jeans to see the biggest growth over the next years
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2017-2022
Table 2 Sales of Jeans by Category: Value 2017-2022
Table 3 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 4 Sales of Jeans by Category: % Value Growth 2017-2022
Table 5 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 6 Sales of Men’s Jeans by Category: Value 2017-2022
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 9 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 10 Sales of Women’s Jeans by Category: Value 2017-2022
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Jeans: % Value 2018-2022
Table 14 LBN Brand Shares of Jeans: % Value 2019-2022
Table 15 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 16 Forecast Sales of Jeans by Category: Value 2022-2027
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 33 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources