Menswear in Sweden

Abstract
Demand for outdoor apparel, notably coats and jackets, continued to fuel menswear sales with 10% growth in retail value growth in 2022. This was a marked contrast to 2021 when sports-inspired apparel dominated menswear as men returned to social and formal activities post-pandemic. The abolition of pandemic-related disruptions has had a noticeable positive impact on office work and occasional events in 2022. The return of wedding ceremonies, and business/cocktail events has boosted demand for sem...

Euromonitor International's Menswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Menswear in Sweden
January 2023

List Of Contents And Tables

MENSWEAR IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to normal routines dictates menswear trends
Store retailing helps menswear return to pre-pandemic value sales levels
Sports-inspired and performance apparel catches up with outdoor apparel
PROSPECTS AND OPPORTUNITIES
Building a powerful omni-channel brand experience
Demand for sportswear encourages brands to exploit opportunities
Stronger brand positioning and differentiation
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2017-2022
Table 2 Sales of Menswear by Category: Value 2017-2022
Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Menswear: % Value 2018-2022
Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 13 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 15 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 16 Forecast Sales of Menswear by Category: Value 2022-2027
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources