Womenswear in Sweden

Abstract
Womenswear saw current value sales rise by 8% in 2022, primarily driven by outerwear sales. The Swedish economy rebounded following the pandemic amid higher vaccination rates, which allowed women in Sweden to return to pre-COVID-19 routines. Women’s social lives also resumed with pent-up demand for shopping bringing consumers back to retail outlets. Despite inflationary challenges in the second half of 2022, demand surged for special occasion dresses purchased for weddings and graduations, as we...

Euromonitor International's Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Womenswear in Sweden
January 2023

List Of Contents And Tables

WOMENSWEAR IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Occasion wear makes a comeback with double-digit growth
Shift to relaxed office wear drives demand for non-traditional blazers
Fast-fashion is highly attractive among gen z and late millennials
PROSPECTS AND OPPORTUNITIES
Digitalisation and consumer data drives competitive advantage
Domestic consumer focus intensifies as international tourism remains limited
Second-hand clothes will continue to thrive amid retail investments and Vinted’s launch in Sweden
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2017-2022
Table 2 Sales of Womenswear by Category: Value 2017-2022
Table 3 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Womenswear: % Value 2018-2022
Table 6 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 7 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 9 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 13 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 14 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 15 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 16 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources