Womenswear in Turkey

Abstract
Sales of womenswear saw robust growth in current value terms in 2022. However, this was mainly due to inflationary pressures, rather than any real upturn in demand. According to official figures, inflation hit a 25-year high in October 2022, fuelled by the lira’s continuing decline, as well as the economic consequences of the Ukrainian conflict. This exerted upward pressure on the unit prices of many goods, including womenswear, with relatively expensive items such as women’s jackets and coats s...

Euromonitor International's Womenswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Womenswear in Turkey
January 2023

List Of Contents And Tables

WOMENSWEAR IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures weigh on consumer spending
Return to pre-pandemic lifestyles, as well as the revival of tourism, fuels growth in womenswear, with comfort wear remaining a key trend
Collaborations remain a common theme
PROSPECTS AND OPPORTUNITIES
Womenswear will benefit from return to pre-pandemic, but economic issues will continue to restrict demand
Companies will seek ways to enhance the physical in-store experience, with digital technology coming to the fore
Sustainability will remain a key theme
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2017-2022
Table 2 Sales of Womenswear by Category: Value 2017-2022
Table 3 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Womenswear: % Value 2018-2022
Table 6 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 7 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 9 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 13 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 14 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 15 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 16 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN TURKEY
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 Key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources