Apparel and Footwear in Austria

Abstract
Apparel and footwear witnessed significant growth in value and volume terms in 2022, with sales continuing to recover from the negative impact of COVID-19. Womenswear, menswear, childrenswear and footwear all recorded strong growth, albeit with apparel recording a slightly better performance than footwear in current value terms. The re-opening of stores, increasing mobility during the year, the relaxation of COVID-19 measures and consumers returning to the workplace were all key reasons for the...

Euromonitor International's Apparel and Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Apparel and Footwear in Austria
January 2023

List Of Contents And Tables

APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery seen in womenswear in 2022 as consumers become more mobile again
Womenswear sales benefit from a hot summer and the return of holidays and festivals
Affordable pricing remains key as H&M and C&A retain the lead
PROSPECTS AND OPPORTUNITIES
Bright outlook for womenswear, but financial challenges pose a threat to growth
Shoppers are expected to focus more on the wider impact of their purchasing decisions
Distribution set to see a further shift online despite the expected recovery of apparel and footwear specialists
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2017-2022
Table 14 Sales of Womenswear by Category: Value 2017-2022
Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Normalisation boosts sales of office wear in 2022 while “workleisure” trend continues to develop
Hot summer weather boosts sales of men’s shorts and swimwear
H&M extends its lead after a strong year
PROSPECTS AND OPPORTUNITIES
Bright outlook for menswear with men’s suits set to be the big winner
Sustainability remains a major focus but economic pressures likely to prevail at least in the short term
Price pressures could benefit economy brands
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2017-2022
Table 32 Sales of Menswear by Category: Value 2017-2022
Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Menswear: % Value 2018-2022
Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Childrenswear sees a strong recovery despite price rises
Licensed products remain popular while girls’ apparel comes out on top
Fussl Modestraße Mayr extends its lead despite its lack of online sales
PROSPECTS AND OPPORTUNITIES
Low birth rate expected to undermine the recovery of childrenswear
Economic pressures likely to push consumers towards low-cost alternatives
E-commerce set to win further share as consumers show appreciation for the added convenience of online shopping
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2017-2022
Table 50 Sales of Childrenswear by Category: Value 2017-2022
Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear bounces back as consumers become more active again
Sports goods stores see a partial recovery while e-commerce continues to thrive
A return to more active lifestyles boosts demand for performance apparel and footwear
PROSPECTS AND OPPORTUNITIES
Sportswear heading in the right direction as a practical and fashionable option
Collaborations likely to remain a key tool in attracting interest
Sustainability back on the agenda
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2017-2022
Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 63 Distribution of Sportswear by Format: % Value 2017-2022
Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Jeans remain popular as a fashionable and versatile item of apparel
Affordable jeans remain the most popular
Little change in the competitive landscape as New Yorker retains the lead
PROSPECTS AND OPPORTUNITIES
Jeans set to remain a staple of Austrian wardrobes
Financial pressures expected to benefit sales of economy jeans
Jeans manufacturers under pressure to be more sustainable
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2017-2022
Table 67 Sales of Jeans by Category: Value 2017-2022
Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Jeans: % Value 2018-2022
Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
HOSIERY IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Normalisation boosts sales of hosiery
Sheer hosiery sees a strong recovery as the demand for formalwear and office wear returns
Affordable fashion is key in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Mixed outlook for hosiery
Sustainability set to be a growing influence on sales
E-commerce still full of potential
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2017-2022
Table 93 Sales of Hosiery by Category: Value 2017-2022
Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of belts bounce back while fashion face masks lose their appeal
Cold winters boost demand for hats, scarves and gloves
Competition remains tight with retailers New Yorker and H&M retaining the lead
PROSPECTS AND OPPORTUNITIES
Contrasting fortunes predicted for hats/caps and fashion face masks
Ties and scarves predicted to see only modest growth over the forecast period
Sustainability creating a buzz as consumers look to become more ethical shoppers
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Footwear takes a large step to recovery but economic pressures remain a barrier to stronger growth
Apparel and footwear specialists bounce back as consumer mobility picks up
Deichmann extends its lead as CCC exits the market
PROSPECTS AND OPPORTUNITIES
Footwear manufacturers expected to invest in a more sustainable future
Bright outlook for footwear as life gets back to normal
Casual and sports footwear set to be the big winners over the forecast period as consumers go in search of greater comfort
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2017-2022
Table 113 Sales of Footwear by Category: Value 2017-2022
Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Footwear: % Value 2018-2022
Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
Table 118 Distribution of Footwear by Format: % Value 2017-2022
Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027